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Pursuing a B2B Innovation Strategy for the User’s Benefit

BrainZooming

We took that approach when developing an innovation strategy workshop for a B2B manufacturer. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Incorporate market-based perspectives into your innovation strategy in successful ways.

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How to Speed Up Your New Product Development Process by 30%

Innovation 360 Group

This applies to both B2B and B2C businesses and across industries. Thinking about how to invest in the different horizons is like investing in the stock market. When investing in the stock market you need to consider each stock’s volatility. A 3 step process to speed up your time to market. That isn’t the reality.

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Digital Technology MoshPit

Gregg Fraley

Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way.

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Does Your Branding Strategy Include Employee Celebrities?

BrainZooming

Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Rapidly deploy effective strategic thinking exercises to spur innovation.

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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Years ago, I attended a services marketing conference sponsored by a prominent university. Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. This is easier done in consumer markets.

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5 Excuses of companies that don't innovate (and how to overcome them)

Moves the Needle

Most big companies struggle to compete in existing markets. It’s understandable that senior management — people who have successfully executed in known markets — believe it’s their responsibility to pick and choose ideas that will lead the company to future success. Ideation, invention, and innovation are not synonymous.

LEAN 75
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5 Innovation Trends of 2018 that will Disrupt the Corporate Landscape in 2019

Qmarkets

The conservative micro-adjustments to market changes and extensive research measures employed by large corporations has, in turn, meant that specialized startups are being increasingly sought after for their ‘predictive’ qualities. Ideating On-The-Go with Mobile-Centric Technologies. Empathy mapping – i.e

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