B2B Industry LEAN Marketing 
Thinkers360 - Thought Leader Interviews
MARCH 8, 2024
We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.
BrainZooming
JANUARY 3, 2018
He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.
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David Marks
OCTOBER 27, 2017
Are your assessments industry specific? ” Should I design the assessments to be industry specific taking account of the peculiarities of each industry, it’s unique pressures, opportunities and technology? There is clearly a need for industry specific innovation services. He suddenly asked “ No ” I said. But not all are.
Moves the Needle
MAY 16, 2016
Most big companies struggle to compete in existing markets. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas.
David Marks
OCTOBER 27, 2017
Are your assessments industry specific? ” Should I design the assessments to be industry specific taking account of the peculiarities of each industry, it’s unique pressures, opportunities and technology? There is clearly a need for industry specific innovation services. He suddenly asked “ No ” I said. But not all are.
David Marks
OCTOBER 27, 2017
Are your assessments industry specific? ” Should I design the assessments to be industry specific taking account of the peculiarities of each industry, it’s unique pressures, opportunities and technology? There is clearly a need for industry specific innovation services. He suddenly asked “ No ” I said. But not all are.
Taivara
MARCH 22, 2017
Finding a Viable Market. Time and again we see both start-up founders and major corporations invest huge amounts of time and money in a product, only to find that there isn’t an adequate market for it or that it’s way too difficult to compete. TIGER Talk: Seizing the Right Market: Calculating the Potentia.
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