BrainZooming

JANUARY 3, 2018

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

CMOE

JULY 27, 2022

77 percent of B2B marketers use educational materials to nurture their leads. While it may be easy to find digital or e-learning products on the market, it is important that you find the right solution—one that will drive maximum value for individual contributors, teams, leaders, and the organization as a whole. Communication.

Course 52

Course Trends Learning Strategic Thinking 52

BrainZooming

JUNE 30, 2016

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early. Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown.

Marketing 67

Marketing Strategy Strategy Conference 67

BrainZooming

AUGUST 13, 2018

Years ago, I attended a services marketing conference sponsored by a prominent university. Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. This is easier done in consumer markets.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

MARCH 21, 2017

How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. They also wanted a sense of when and why you should think creatively. Turning Creative Thinking into Action.

Creative Thinking 61

Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

FEBRUARY 9, 2016

None other than B2B marketing expert Randall Rozin ! Randall, who leads the Global Brand Management function within Dow Corning Corporation, serves as the company’s key strategist on brand creation, internal branding, and strategy alignment. Now the left hand knows what the right hand is doing and has a path forward.

Strategy 40

Strategy Strategy Creativity Creative Thinking 40