Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Business and Tech
JUNE 28, 2023
Djang is not alone — in a recent survey conducted by Lightspeed, 68% of retailers said that adopting new technologies, including inventory management tools, had resulted in a positive impact on their businesses. There’s that basic, time-saving accuracy, and there’s also a ton more you can do in terms of reporting, insights, and analytics.”
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Brunner
MARCH 1, 2024
If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. in 2023 to 16% in 2024 , according to Guidant’s annual Small Business Trends report.
Thinkers360 - Thought Leader Interviews
DECEMBER 26, 2023
Focus Areas: HealthTech, Health and Wellness, Emerging Technology. Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !
Tullio Siragusa
JULY 25, 2022
No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. Recently caught up with Alex on the Tech Backstage Podcast. They started by selling brands of better foods and treats for pets through eCommerce platforms and tech tools. .
Gregg Fraley
FEBRUARY 6, 2019
Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely.
Thinkers360 - Thought Leader Interviews
FEBRUARY 23, 2023
Genovese is an innovative IT professional with over 20 years of experience driving revenue and profit increases through value-enabling technologies for employers and clients around the world. I advise Enterprise CxO’s on Technology and Business Strategy, Digital Transformation, Innovation and Emerging Technology.
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