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Five Unicorn Scaleup Strategies

Leapfrogging

I encourage you to get it and embrace these strategies, whether you’re running a startup or in a big company. based software companies started since 2003 and valued at over $1 billion by public or private market investors. Of course, not all friction is bad. What does it mean in a business context? They are real.

Strategy 130
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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

More than two years later, reviews are mixed. We’ve seen strong performance from PMax, but poor performance, too — and without data insights to understand how and why. ” PMax for Lead Gen: Excessive Bot Activity and Poor-Quality Leads As an early adopter of Google’s PMax, we encountered significant challenges at first.

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Adapting to Change: How to Unify Online and Offline Aspects of Business

CMOE

The year 2020 made one thing clearer than ever before: shunning the online world is not a viable strategy for any business, no matter how well-equipped it is to attract activity offline. Envision large-scale B2B deliveries and the confusion that can result from an ill-planned order. Check out his reviews on EcommercePlatforms.io

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5 Innovation Trends of 2018 that will Disrupt the Corporate Landscape in 2019

Qmarkets

The Avengers teamed up with the squad from Guardians of the Galaxy to face down Thanos. Due to the increasing centrality of mobile devices, mobile apps are playing an increasing role in digital transformation strategies for large-scale enterprises. 2018 has very much been a year of “epic partnerships”. Phygital Advances.

Trends 74
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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Another example is the recently introduced strategy framework by Martin Reeves, Knut Haanæs, and Janmejaya Sinha from BCG. Here, dedicated strategies and innovation approaches are defined for different business environments, characterized by the factors predictability, malleability and harshness (see figure below).

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

There’s quite a bit of variation in terms of business environment, priorities, strategies and other factors across different types of businesses. Does it matter if your study participants are from B2B vs. B2C companies? This isn’t a bad thing. Accidentally overlooking important criteria could be detrimental to a study.

Tips 65