Tullio Siragusa

JUNE 5, 2023

Companies strived to deliver superior value to customers, which they identified as a more sustainable source of competitive advantage than merely having cutting-edge product technology. It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P).

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

The Inovo Group

APRIL 17, 2017

By reducing economic friction, digitalization enables competition that pressures revenue and profit growth. These are primarily B2C companies (e.g., The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships. the more traditional enterprises).

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

Moves the Needle

MAY 12, 2016

There’s a pervasive myth that suggests that all big companies need to get better at disruptive or breakthrough innovation. What they need in order to be more competitive may or may not require technical innovation. Do we care whether the $90 million came from disruptive innovation? Eric Ries came from b2c.). They don’t.

Company 64

Company Underperforming Technical Team LEAN How To 64

Tim Kastelle

MARCH 13, 2016

But incumbents would be willing to make changes if a new technology proves to be truly disruptive and the long-term benefits are worth it. Most companies will continue to favor a “safer” approach in the time ahead, even while facing disruption. The coming years, probably decades, will be determined by two major shifts.

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

Integrative Innovation

JANUARY 27, 2016

Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. This requires companies to proactively or reactively innovate their business models in order to remain competitive.

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40

Tullio Siragusa

JULY 15, 2019

Superior marketing defined as customer-focused problem solving and the delivery of superior value to customers is a more sustainable source of competitive advantage than product technology per se. To be truly disruptive is to reshape your company so that others can’t compete with you. It’s like being a business without a soul.

Competition 90

Competition Marketing Company Culture 90

Tullio Siragusa

JULY 15, 2019

Superior marketing defined as customer-focused problem solving and the delivery of superior value to customers is a more sustainable source of competitive advantage than product technology per se. To be truly disruptive is to reshape your company so that others can’t compete with you. It’s like being a business without a soul.

Competition 48

Competition Marketing Company Culture 48