Innovation 360 Group

SEPTEMBER 6, 2015

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker.

Creativity 45

Creativity Technical Review Competition Software Review 45

Tim Kastelle

MARCH 13, 2016

It turns out more essential than ever for corporations to find ways how they can balance their innovation portfolio and to evaluate which structures, strategies and resources they have to put in place. On the one hand, it requires tailored digital strategies for companies, entailing technology-enabled, but highly customer-centered innovation.

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

Boxes and Arrows

NOVEMBER 24, 2015

There’s quite a bit of variation in terms of business environment, priorities, strategies and other factors across different types of businesses. Does it matter if your study participants are from B2B vs. B2C companies? Reporting tip #1: Provide context. Reporting tip #2: Limit, but embrace, variation.

Tips 65

Tips Study Underperforming Technical Team Report 65

Brunner

JANUARY 5, 2024

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. That amount is expected to more than double by 2027, up to $107 billion, the report found.

Software Review 52

Software Review Data Marketing Report 52

The Inovo Group

APRIL 17, 2017

In these companies, the CEO drives the digital vision and strategy (41% of these CEOs set the digital strategy, while 59% understand and support it). Less than a quarter (22%) of organizations have a well-defined digital transformation strategy, while 36% were either considering or planning a strategy and 29% had no strategy at all.

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

Integrative Innovation

JANUARY 27, 2016

Another example is the recently introduced strategy framework by Martin Reeves, Knut Haanæs, and Janmejaya Sinha from BCG. Here, dedicated strategies and innovation approaches are defined for different business environments, characterized by the factors predictability, malleability and harshness (see figure below).

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40