Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Qmarkets
JULY 31, 2023
.” The partnership between OmniStrada and Qmarkets aims to drive continuous improvement and innovation in Asia, resulting in improved efficiency and productivity, increased competitiveness, cost savings, improved quality, innovation, and employee engagement and retention. But it doesn’t have to be so hard. That’s where we come in.
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Paul Hobcraft
SEPTEMBER 14, 2018
Technology is radically altering our need for innovation. We see increasingly innovation is feeding off the “ digital response rate ” Connecting technology and innovation is altering how we should re-access organizations ability to build out. I got a lot out of that mapping that is continuing to take my thinking out.
Tim Kastelle
MARCH 13, 2016
Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. On top of this, from an incumbents’ point of view, there are legitimate reasons for rejecting a new technology. Digital Transformation.
Brunner
NOVEMBER 22, 2019
If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? This comes at the cusp of the new decade and Facebook’s launch of Calibra , a new digital wallet that utilizes blockchain technology and digital currency.
Integrative Innovation
JANUARY 27, 2016
Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation.
Boxes and Arrows
NOVEMBER 24, 2015
Does it matter if your study participants are from B2B vs. B2C companies? If the product you’re testing or exploring touches upon tools and services already in use, it can be motivating to frame user interviews as an opportunity to shape the future of the offering being reviewed. What about online vs. offline businesses? and revenue.
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