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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?

Roadmap 98
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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. OmniStrada will support businesses in tailoring the platform and implementing innovation management programs and processes. About Qmarkets Managing innovation at large company is never easy.

Culture 98
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The Future of Key Accounts Management and Relationships in Consumer Goods – a methodology for change

mjvinnovation

The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. In the text below we present you our Futures Design Methodology in the context of Key Account Management. Consumer Behaviour.

Change 52
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My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

“The bold intention is to create a unified, AI-assisted developer experience with deep integration of the event management, data and analytics services of MindSphere into Mendix, to create the world’s leading Low-Code and (Industrial IoT platform” (Mindex Quote). That got my attention.

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Five Steps for Creating Customer Journey Maps You Can Actually Use

New Markets Advisors

For quite some time, the world’s top management thinkers have been telling us that customer centricity is the key to success. Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

We have created a world in which humans are no longer capable of understanding, much less managing, by themselves. In these companies, the CEO drives the digital vision and strategy (41% of these CEOs set the digital strategy, while 59% understand and support it). These are primarily B2C companies (e.g.,

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The 10 Reasons People Buy New Products

New Markets Advisors

Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. at least in a B2C context. But more importantly, Nintendo banked on the same strategy that made the reboot of its NES Classic console so successful: selling nostalgia. Emotional 4.