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The 10 Reasons People Buy New Products

New Markets Advisors

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. The global wellness market is large and growing.

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Is your company up for disruption? Possibly not

David Marks

Banks, the mightiest industry said to be in peril, seem to have weathered the storm fairly well. The fantastic valuations of a typical startup makes respectable earnings elsewhere seem feeble by comparison. (I Take an average bank for instance. Not everyone had their Kodak moment. It used to feel so good… How come?

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The only two measures that matter

David Marks

In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public. YKK controls the unglamorous zipper market, through a combination of superior process (quality control and competitive manufacturing) and brand power scaring away competitors. Suppose it is a regional bank.

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Is your company up for disruption? Possibly not

David Marks

Banks, the mightiest industry said to be in peril, seem to have weathered the storm fairly well. The fantastic valuations of a typical startup makes respectable earnings elsewhere seem feeble by comparison. (I Take an average bank for instance. or maybe thanks to?—?the the emergence of AirBNB and the like.

article thumbnail

The only two measures that matter

David Marks

In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public. YKK controls the unglamorous zipper market, through a combination of superior process (quality control and competitive manufacturing) and brand power scaring away competitors. Suppose it is a regional bank.