blog-categories conscious-innovator� 
Rmukesh Gupta
FEBRUARY 5, 2017
Your product or service addresses a part of their life aspirations and hence they are attached to your category. They simply find more meaning and benefits in a given category than other customers do. Seek out how Super-Consumers have fun with your category. Understand the category’s challenges and chores.
The BMI Lab Blog
APRIL 30, 2021
But what does this mean for businesses and how does business model innovation fit into the picture? In this blog post, we want to share our perspective on how business model innovation can support efforts to decarbonize our society and economy and thereby contribute to the fight against climate change.
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BrainZooming
OCTOBER 13, 2015
In the product category in which we were working it’s a capability consumers say they want, it’s difficult to do, and the brand suspects consumers say they want to customize much more emphatically than they are actually willing to do. If you enjoyed this article, subscribe to the free Brainzooming blog email updates.
Idea Champions
FEBRUARY 16, 2016
They are all Bronze Medal winners -- Labron, Mike, and Mary Lou in various Olympics and Mitch in the just announced 2016 Axiom Business Book Awards competition in the Success/Motivation/Coaching category. And I also tip my hat to the Gold and Silver Medal winners in my category, as well as the author who tied for the Bronze Medal.
The Human Factor
JANUARY 28, 2019
The startup managed to achieve such an impressive valuation because its product scales across all device categories. According to the blog “ Coworking Space Benefits | Why Most Startups Thrive In Coworking Spaces ” the way that companies design their collaborative spaces makes a big difference to overall productivity. image source.
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