Idea to Value
DECEMBER 18, 2019
Topics covered in this episode: 00:01:15 the foundational work of Alex Osborn, who invented brainstorming and then the Creative Problem Solving process, which had been validated by more than 150 research studies. 00:02:45 why “brainstorming” had got such a bad reputation, and why companies do it wrong.
Idea to Value
JUNE 21, 2021
In this article, I want to highlight some of my favourite examples of scientific research which can help you enhance your creativity. Here are 16 scientifically proven ways to enhance your creativity. So much so that a recent study has shown that simply having your phone nearby , or especially on your desk, can make you perform worse.
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Leapfrogging
FEBRUARY 28, 2024
This iterative process is crucial in design thinking, as it enables teams to quickly learn from user interactions and refine their solutions accordingly. By streamlining the prototyping phase, AI allows for a more dynamic creative process where ideas can be visualized and assessed in real-time.
Flying Fish Lab
NOVEMBER 10, 2021
Knowing what ideation is and that it’s needed in the creativity process is one thing. Knowing how to make full use of the ideation process is another entirely. Do not come in empty-handed While the goal of the ideation process is to build a new idea from scratch, your team should not go into the meeting blank and uninspired.
Flying Fish Lab
NOVEMBER 10, 2021
Knowing what ideation is and that it’s needed in the creativity process is one thing. Knowing how to make full use of the ideation process is another entirely. Do not come in empty-handed While the goal of the ideation process is to build a new idea from scratch, your team should not go into the meeting blank and uninspired.
Idea to Value
JUNE 16, 2017
Or you might even just think of the person in your business who is always the first person to come up with a seemingly great idea in a brainstorming session. Typically, a group will begin a brainstorming session recommending that everyone should feel free to share whatever ideas they can think of. But there is a huge problem with this.
Idea Champions
OCTOBER 13, 2015
In the past few years I have noticed a curious trend in the media -- one I can no longer ignore -- and that is the appearance of seriously derisive articles about brainstorming by self-declared pundits and free lance writers. What I'm guessing that brainstorming naysayers really mean is that bad brainstorming sessions don't work.
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