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Unleashing Creativity with Tracing Paper: A Hidden Gem in Innovation | Innovation Tool Review

Phil McKinney

Here, I will share my thoughts on the leading innovation tools and their uses to drive creativity and innovativeness for organizations of all sizes. When I embarked on my journey as an architecture student, little did I know that a seemingly ordinary tool would become my secret weapon in the realm of innovation and creativity.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

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Brainstorming with Innovator Dan Pick

Betterific

We want to make you famous for your creativity. ” This is the first in our “Brainstorming with…” series. Dan is an ideator in the true sense of the word – he’s submitted hundreds of ideas, has participated in countless challenges and has won his fair share.

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How to Run a Virtual Design Thinking Project with Remote Teams

InnovationTraining.org

A growing body of research shows that organizations that have adopted this innovative approach based on customer-centricity, creative problem-solving and experimentation, are significantly outperforming their competitors. Ideas collide and creativity flows when everyone is together – but how can that be recreated in a virtual setting?

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Interview with an Innovator: Dennis G Pitcock

Betterific

Dennis is not just an ideator and a brainstormer, but he’s an entrepreneur. See below to learn more about his startup, his hopes for Betterific and some inspiration when it comes to brainstorming on Betterific. Micha: What do you do when you’re not brainstorming on Betterific?

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Interview with Innovator Meia Geddes

Betterific

The first innovation competition we ever ran was with a startup looking to get into the travel space. If you look through Meia’s catalog, you’ll see her unique approach and ability to generate both creative “organic” and competition-driven ideas. MW: What do you do when you’re not brainstorming on Betterific?

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The Day after Disruption

Qmarkets

Without an ongoing process for managing innovation - a comprehensive innovation management software offering - companies must rely instead on ad-hoc, dramatic ‘disruptions’ to prove their creativity to potential customers and the market at large. Supersonic travel, the ability get from New York to London in 3.5