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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. The brand image might be the tip that’s visible, but beneath lies a colossal structure of values, actions, and ethos. Design Thinking isn’t just a buzzword; it’s a strategic approach that places humans at the core of business solutions.

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. However, human ingenuity and thinking-outside-the-box remain indispensable.

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The Most Effective Quality to Enable Sales Success Is Empathy

Tullio Siragusa

The root of Design Thinking is empathy. Design Thinking is a customer-centered approach to problem-solving that can be applied to a wide range of fields, including marketing and sales. Design Thinking can help to drive sales because it is centered on leveraging empathy. Drive More Sales with Design Thinking.

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The Nuanced Art of Leadership: When to Step in and When to Guide

Tullio Siragusa

Knowing When to Intervene: Tips and Examples Every situation is unique, and the ability to discern when to step in and when to let team members handle matters is a testament to effective leadership. This is the balance great leaders skillfully strike.

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15 most important Innovation Theories your company should be using

Idea to Value

The TRIZ acronym comes from it’s original Russian name, and in English it is often referred to as a “theory of inventive problem solving” or TIPS. But I would also recommend the following books: 8 – Effective Brainstorming. What is it: Every company knows about brainstorming.

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