Gregg Fraley

AUGUST 16, 2016

Fast Company Article “Brainstorming is Dumb” Misses the Point. Brainstorming, Done Properly, Is Not a Tool, It’s A Multi-Step Process. And yet another major publication publishes a misleading article about brainstorming — Brainstorming is Dumb. Brainstorming as a technique is beside the point.

Brainstorming 40

Brainstorming Underperforming Technical Team Idea Generation Study 40

mjvinnovation

NOVEMBER 10, 2020

To list the Design Thinking tools, we need to remember that it is a process generally divided into four phases: Immersion: research to contextualize the problem. Ideation: collaborative brainstorming sessions with the help of tools to create innovative solutions. This way, the most strategic ideas are prioritized for prototyping.

Design Thinking 81

Design Thinking Tools Design How To 81

Idea Champions

OCTOBER 13, 2015

In the past few years I have noticed a curious trend in the media -- one I can no longer ignore -- and that is the appearance of seriously derisive articles about brainstorming by self-declared pundits and free lance writers. What I'm guessing that brainstorming naysayers really mean is that bad brainstorming sessions don't work.

Brainstorming 20

Brainstorming Idea Generation Groups Creativity 20

Innovate2Grow Experts

MARCH 8, 2019

Stimulus is the second of the four Quantum Idea Generation 2.0 elements we utilize in a creative session to generate at least 12 X more ideas than brainstorming – and a quality of ideas you will never get from brainstorming. Here is a brief recap of Quantum Idea Generation 2.0

Idea Generation 40

Idea Generation Brainstorming Innovation Examples 40

Gregg Fraley

NOVEMBER 15, 2019

Sunni Brown , Dave Gray , Dan Roam, and yours truly all use experiential learning tools in innovation projects. They go straight to brainstorming without preparing minds, and that’s a big reason sessions fail. They go straight to brainstorming without preparing minds, and that’s a big reason sessions fail.

Learning 45

Learning Underperforming Technical Team Training Innovation 45

Gregg Fraley

JANUARY 19, 2015

It certainly doesn’t happen in most brainstorming sessions. Scaffolding is a term borrowed from the field of education and psychology and generally refers to an expert teacher helping students learn by providing graduated steps. Remember also the classic brainstorming rule of deferring judgment while diverging.

How To 40

How To Trends Innovation Ideation 40