Unit Economics: How to Calculate CAC & LTV – It Depends
IM Insights
MARCH 17, 2022
The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) 15:00) CAC over LTV is fundamental to understanding product performance and analysing specific customer segments.
52 
Let's personalize your content