Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving
Tullio Siragusa
JULY 3, 2023
Example: “Our software was born out of frustration. They were struggling with project management, causing delays and cost overruns. After implementing our software, they saw a 35% decrease in project delays and saved significant costs in the long run.” How did your product or service come to be?
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