Remove Change Remove Finance Remove Marketing Remove Product Development
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Working together to shape innovation for meaningful change

Paul Hobcraft

Shaping Innovation for a Meaningful Change Following on from my initial post, “ Our Need is to Shape Innovation Dynamically, ” this post outlines the eight value-adding points that I can help build out and deliver alongside you in different delivery modules to fit your circumstances and budgets.

Change 174
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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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Unique Ways Successful Startups are Changing the Corporate Innovation Landscape

Idea to Value

The corporate landscape is changing drastically, and for a corporate brand to stay relevant, they must innovate in order to change with the market. Rapid production and MVP. A Minimum Viable Product (MVP) is more than the product itself, it represents the beginning of a whole process.

Change 180
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Customers Prefer to Crowdfund Products They Can Improve

Harvard Business Review

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Analysis 102
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Wolters Kluwer Podcast – How Innovation Awards Can Fuel Business

IdeaScale

Wolters Kluwer serves a broad range of demanding markets, including healthcare, legal, accounting, compliance, and finance industries, with an enormous range of products including cloud computing, software, publishing, outreach materials, and more. It’s a demanding business where change is the only constant.

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Check out our top innovation blogs from 2019 for tips on transforming your product, process, market, and more. Brainstorming is where innovation and product development strategy begin, but sometimes you need a little push to get started. Crowdsourcing is a great way to assemble data for product innovation.

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Ten pitfalls inventors face and tips for avoiding them

Idea to Value

The first potential pitfall after having the spark of the first idea is not having a clear problem statement of the issue your idea solves and researching whether someone else has solved that problem and penetrated the market already. The number one reason why startups fail is insufficient need for their product. Not starting.

Tips 264