From Consumer to Collaborator: A Look at Open Innovation
OCTOBER 23, 2019
This is more than just a way to better understand who shops with you, though; with the right platform, it can be a source of powerful innovation. What Is Open Innovation? Traditionally, innovation in companies has been “closed.” Open innovation reverses this by laying out the project, the process, and the goal to other companies, or the wider public, and welcoming ongoing commentary and discussion. When Should I Use Open Innovation?