The Detriments of a Command-and-Control Culture and the Power of Design Thinking
Tullio Siragusa
JULY 24, 2023
Example: Kodak, a once-dominant player in the photography industry, struggled to innovate and adapt to the digital age. One famous case is the dismissal of the digital camera concept by an engineer in the 1970s. Result: Blockbuster’s inability to pivot and embrace the changing trends in video consumption led to its downfall.
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