Company Marketing Product Strategy Underperforming Technical Team 
BrainZooming
MAY 6, 2016
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team.
Boxes and Arrows
JANUARY 7, 2013
The Marketing Stakeholder Interview. Marketing stakeholders. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both.
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Boxes and Arrows
NOVEMBER 17, 2015
Designers yearn for a world where companies depend on their ideas but usually work in a world where design is just one voice. Design itself is a product. Developers own the code, business owns the proposition, yet design is considered a “service.” Agile teams can lose the long term direction by focusing on small sprints.
BrainZooming
APRIL 5, 2016
In my corporate days, I was dispatched to work with competitive companies our corporation purchased. The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. FREE Download: “Results!!!
BrainZooming
APRIL 21, 2017
For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?
BrainZooming
SEPTEMBER 13, 2016
My personal antipathy toward thought leadership strategy stems from a moment during corporate life. A peer was developing a “think piece” on the transportation industry’s and our company’s place role in its future. Employee Leader Strategy. Help employees develop as leaders. What to do?
Taivara
JULY 23, 2018
If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Good ideas often look bad.
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