3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations
BrainZooming
AUGUST 13, 2018
These new disruptive options have caused frequent rideshare customers to forget how cabs operate. Yet, these examples reinforce an important point about strong brands with positive, radically different customer experiences: they can reshape expectations and behaviors even when a customer isn’t using the disruptive brand.
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