Competition Disruption Magazine Product Development 
Leapfrogging
MARCH 9, 2022
Disruptive Innovators Use Their Gut. Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. When we try to hold large amounts of information in our heads–like all the trends, customer needs, competitive activity, etc. The answer may surprise you.
Jeffrey Phillips
SEPTEMBER 11, 2017
One approach would be to focus on the "short term", what can innovation do for us to put better products on the shelves in less than 90 days. The general answer to that, given product development cycles, channel issues and customer awareness is: no much, except perhaps in the virtual world.
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BrainZooming
MAY 27, 2016
One competitive response is to try to explain to customers why they don’t really need what they think they need. A bold competitor, however, will heavy up with tremendous intensity and deliver the incredible, elusive brand promise in a truly disruptive fashion. What type of competitor are you going to be? One that drags its feet?
Idea to Value
MARCH 7, 2022
Innovation must be rooted in improving competitive advantage, customer needs, employee expectations and now, sustainability. Agree on an internal definition at your company – solicit input from all over the organization, not just those in product development, IT and the C-Suite. Magazine Great Leadership Speaker.
Collective Innovation
AUGUST 14, 2017
This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. Knowing the market involves putting all the data together of your own sales, your customers, your competition and those people who aren’t currently your customers.
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