Boxes and Arrows

NOVEMBER 17, 2015

Developers own the code, business owns the proposition, yet design is considered a “service.” One opportunity for designers is to “own” the future, to use their unique skills to document and maintain the future state of the product. The team also keeps the design vision up to date, updating it as they learn from customers.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

Taivara

JULY 23, 2018

If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Good ideas often look bad.

Ideation 48

Ideation Underperforming Technical Team Brainstorming Technical Review 48

Boxes and Arrows

JANUARY 7, 2013

If they’ve just spent hundreds of thousands of dollars on market research that doesn’t provide the answers you need, you also have the potential to make them look bad. The more brand-focused questions are things a visual or industrial designer will particularly want to know, though the answers can prove useful to the whole team.

Marketing 43

Marketing Guidelines Underperforming Technical Team Design 43