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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Much of what we did was custom software development in nature and usually operations related. For instance, an early project I was given was to develop an inventory control software system for a consumer packaged goods company.

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Please, we need a different Innovation narrative

Paul Hobcraft

Our innovation processes stay islands of knowledge stubbornly not flowing across organizations, informing others and giving the right levels of insights, support, or collaboration needed. Innovation software management continues to be sold piecemeal, so often just bolted onto the other parts already in place, not being optimized.

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How AI can Deliver Sales Innovation

Tullio Siragusa

Innovation in the sphere of sales and marketing is probably the greatest opportunity of our time in any industry. As all markets indirectly depend on sales, there is no other growing innovation that has received hype more than (AI) artificial intelligence. Technology is leading the way towards innovation in sales and marketing.

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What the Cannabis Business Needs in Order to Thrive

Business and Tech

Finding technology solutions that allow dispensary owners to focus on running their businesses effectively is key to succeeding as competition heats up in the industry. One of the most significant barriers to the growth of the medical cannabis market involves the lack of healthcare provider engagement.

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Protecting Your Intellectual Property, Products and Brand

Daniel Burrus

consider this: Protecting your IP basically provides you with a type of market monopoly to make, sell, use, import, export and license your property. Patents can protect concepts, including software and business plans. IBM routinely reviews its unused patents and licenses them to other companies — including their competitors.

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Understanding innovation's past leads to incredible insight

Jeffrey Phillips

The 1960s through the 1990s were boom years (discounting the Oil embargo) mostly due to dividends we reaped from the investments in technology and the space race. What emerges about innovation from this review of history? Technology introduces change, customers and innovators change technologies into solutions that change the market.

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Ideate or Deteriorate – Why Companies Must Learn How To Be Innovative to Achieve Major Growth

Qmarkets

These two yahoo software engineers would go on to become the founders of Whatsapp. This is a prime example of why, when learning how to be innovative, it's crucial for companies to utilise the knowledge of their employees. Qmarkets software will help you ensure that billion dollar opportunities don't slip away!