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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Much of what we did was custom software development in nature and usually operations related. For instance, an early project I was given was to develop an inventory control software system for a consumer packaged goods company.

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Please, we need a different Innovation narrative

Paul Hobcraft

Our innovation processes stay islands of knowledge stubbornly not flowing across organizations, informing others and giving the right levels of insights, support, or collaboration needed. Innovation software management continues to be sold piecemeal, so often just bolted onto the other parts already in place, not being optimized.

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How AI can Deliver Sales Innovation

Tullio Siragusa

Innovation in the sphere of sales and marketing is probably the greatest opportunity of our time in any industry. As all markets indirectly depend on sales, there is no other growing innovation that has received hype more than (AI) artificial intelligence. Technology is leading the way towards innovation in sales and marketing.

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What the Cannabis Business Needs in Order to Thrive

Business and Tech

Whether it’s your customer relationship management tool, your menu and orders management tool, your point of sale, or your logistics software, being able to not have to worry about the software just working, or potentially running afoul of complex compliance requirements, is key. Editor-in-Chief, TheAnswerPage.com.

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The Arrival and Potential of Knowledge Graphs into Our World

Paul Hobcraft

Knowledge Graphs have a real potential to become highly valuable, topical and relevant. If only we can get them prised out of the engineer, data scientists, or software experts hands. The querying of data still has limitations without significant rewriting of new code to go and undertake a search. So are you with me so far?

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Protecting Your Intellectual Property, Products and Brand

Daniel Burrus

consider this: Protecting your IP basically provides you with a type of market monopoly to make, sell, use, import, export and license your property. Patents can protect concepts, including software and business plans. IBM routinely reviews its unused patents and licenses them to other companies — including their competitors.

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Generative AI Use Cases and Benefits for Enterprises

Acuvate

For instance, if a technician needs to understand how to fix a machine fault code, the search engine can provide detailed explanations, guiding them through each step of the process. Implementing GPT’s intelligent search engine streamlines IT operations, simplifies knowledge retrieval, and enhances overall efficiency.