Competition Magazine Marketing Product Innovation 
Collective Innovation
AUGUST 14, 2017
This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. When used correctly this data can allow companies to reasonably predict the outcome and validate their decisions while still moving quickly and innovating.
Innovate2Grow Experts
MARCH 8, 2019
Some innovators go to market with a product that uses customer communication giving them only a 25% chance for success or less. For these innovators, what’s holding them back is not very persuasive customer communication. Put another way, why should they buy our product instead of a competitor’s product.
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