BrainZooming

JULY 6, 2017

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. 3 Big Differences between Branding Strategy and Advertising. Advertising relates to marketing strategy.

Strategy 15

Strategy Strategy Comparison Conference 15

BrainZooming

APRIL 25, 2016

At a Brainzooming internal branding strategy workshop I was presenting , one attendee remarked about wanting more vision statement examples. From what she described, her company’s leadership had rushed to develop big strategy statements (such as a core purpose, vision statement, or mission statement), but was now rethinking its direction.

Examples 40

Examples Strategy Strategy Conference 40

Boxes and Arrows

NOVEMBER 17, 2015

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others?

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

Peer Insight

FEBRUARY 20, 2020

So, do an audit on your strategy – if you can’t answer these 4 questions, meet with senior leaders to determine the answers: Why does this innovation team exist? After months of being stalled, one corporate innovator in a major CPG firm revisited some core questions about their strategy and pivoted to a new decision-making framework.

Project 52

Project Innovation Product Strategy Strategy 52

Boxes and Arrows

APRIL 13, 2017

Rather than simply add a UI to an existing product idea, the tools and techniques designers use can be adapted to think through the product itself. Taking on the role of customer researcher also empowers a designer to shape the product strategy when it is the most undefined. Background: Video of conference audience.

Video 57

Video Conference Artificial Inteligence Design 57

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Increase focus for your team with productive strategy questions everyone can use.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

Acuvate

SEPTEMBER 2, 2023

This trend has been observed during this year’s IoT conference in Barcelona. IoT & Wireless Strategy Manager Charter Communications IoT connectivity & raw data is generally low value. This itself will pose a challenge as the investors are still waiting for this to happen.

Technical Review 52

Technical Review Data Software Review Industry 52