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In Defense of Brainstorming

Idea Champions

On the contrary, creativity is often sparked in a group -- even groups that are cranky, competitive, and strong-willed. Indeed, "creative dissonance" is often the catalyst for breakthrough -- NOT lone wolf, ivory tower idea generators sitting alone in their room attempting to conjure up the next big thing.

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How to develop innovative ideas together – online

The BMI Lab Blog

We will start with a quick brush-up: ideation is a creative process for generating and exchanging new ideas. These can be ideas on how to best resolve a customer problem, ideas on how to quickly seize an opportunity or even ideas on reinventing an organization’s business model. What is ideation?

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