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Planbox Acquires Imaginatik Creating an Agile Innovation Powerhouse

Imaginatik

Planbox, the pioneering provider of AI-Powered Agile Innovation Management software, and Imaginatik, the #1 ranked leader in Corporate Innovation Management according to Forrester Research, will join forces to seize on the innovation boom. This transaction is pending the final approval of Imaginatik shareholders by January 31, 2019.

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Imaginatik Charts the True Path-to-Value for Breakthrough and Continuous Innovation Management

Imaginatik

BOSTON – March 1, 2018 – Today Imaginatik, the #1 ranked leader in corporate innovation management according to Forrester Research, announced a major update to its industry-leading Innovation Central software aimed at enabling enterprises to maximize their ROI from breakthrough and continuous innovation programs. About Imaginatik.

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The Innovation 'Function'

Imaginatik

At Imaginatik, we call this the “fluff and magic” vision of innovation where value can only be created by anointed innovation/design Shamans toiling in exposed brick and beam lab/temples. An innovation culture matures when all stakeholders take an active and ongoing role in developing positive change. It’s complicated and imperfect.

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Part 1: Accelerating the impact of Innovation Campaigns

Values Centered Innovation

Develop stronger marketing and branding. 50% are currently attempting to change their culture. 50% are currently attempting to change their culture. To transform MARKETING AND BRANDING, innovative solutions are needed for: Reshaping sales and marketing, while ensuring that sustainability is part of the brand.

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5 Ways to Fail at Innovation

Imaginatik

Empower the people with passion, energy, and incentive to carry the torch – rather than perfunctory involvement of the regular folks in Marketing or Engineering. From day one, foster a healthy cultural balance between garage entrepreneur and savvy corporate executive. Fail to account for scale-up.

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Slaying the Two-Track Innovation Agenda

Imaginatik

Two real-world cases are instructive: An international food-service company created a VP Global Innovation position to refresh their food products, packaging, and market approach. Yet nearly two years later, there was still nothing launched in market. The market timing was off. They couldn't identify the right test locations.

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Why Risk Innovation?

Imaginatik

There are new markets, and cultures to explore and a diverse set of perspectives to bring into the company. From the top on down, companies need to have the cultures and structures in place that foster innovation and allow for the company to consider its long-term outlook.