Tullio Siragusa

FEBRUARY 6, 2023

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. This could include factors such as engagement with your website, response to email campaigns, and content downloads.

Design Thinking 118

Design Thinking Design Brainstorming System 118

Inceodia

FEBRUARY 6, 2019

I started my career as a software engineer in the ’90’s when waterfall was our go-to project method. It works well for software, for creating solutions to well defined problems. But what about those, wicked complex problems that need a more design thinking approach? Get the HCI eBook.

Learning 40

Learning eBook Agile Software Engineering 40

Inceodia

JANUARY 30, 2019

I was deep in the heart of R&D, a lowly software engineer developing a 3D graphics product. Download our Introduction to Human Centered Innovation eBook, and get started down the road to leading innovation in your organization today! To be clear, I wasn’t in sales, or even pre-sales. What did you say to him??!!!”

eBook 45

eBook Software Engineering Innovation Data 45

Open Innovation EU

OCTOBER 11, 2017

Click image to download full resolution copy. This approach could also have been placed underneath the funnel: co-design usually happens with both partners and customers and is meant to have a more human-centered design approach in your R&D-funnel. It has become a main topic of research within design thinking.

Open Innovation 85

Open Innovation Crowdsourcing Innovation Collaboration 85