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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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Design Thinking for Startup Sales Success: A Step-by-Step Guide

Tullio Siragusa

Design Thinking for Startup Sales Success: A Step-by-Step Guide. First and foremost, they should focus on understanding their target market and identifying the specific needs and pain points of their customers. Leverage Design Thinking to Identify Target Market.

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Gain Better User Adoption the Design Thinking Way

Tullio Siragusa

Gain Better User Adoption the Design Thinking Way. What Is Design Thinking? Design Thinking assists organizations in creating value for people. As designers unveil or identify issues, they can bring about innovative solutions. Furthermore, Design Thinking assists organizations to lead with innovation.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. This can be done through interviews, surveys, and other forms of customer research.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Clearly, there is room for improvement! “By

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The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business

Tullio Siragusa

In turn, this positively influences how the market perceives the brand, often leading to higher sales, better customer retention, and in some cases, a willingness by consumers to pay a premium for being associated with a brand they feel is socially responsible.