Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.
Tullio Siragusa
JANUARY 2, 2023
Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. This can be done through interviews, surveys, and other forms of customer research.
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Planview
OCTOBER 16, 2023
Their insights, drawn from a diverse pool of survey respondents, provide a comprehensive view of the VSM landscape. This acceleration in delivery, combined with enhanced quality and increased business and engineering alignment, positions organizations to respond rapidly to market changes and customer needs.
Tullio Siragusa
SEPTEMBER 25, 2023
Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Harness tools like interviews, surveys, and ethnographic studies. Their brand personality?
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Tullio Siragusa
SEPTEMBER 11, 2023
In turn, this positively influences how the market perceives the brand, often leading to higher sales, better customer retention, and in some cases, a willingness by consumers to pay a premium for being associated with a brand they feel is socially responsible.
Tullio Siragusa
JULY 25, 2022
Alex was astonished to find that only a few industries offered innovation compared to the pet markets in the U.S. However, only 24% of companies surveyed said they were very effective at turning data into insights. Thirdly, marketers also need tools for automating campaigns on Facebook and other platforms. .
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