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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Empowering Your Leadership with Emotional Intelligence: Tips for Success

Tullio Siragusa

Empowering Your Leadership with Emotional Intelligence: Tips for Success As leaders, it’s not just about what we know, but also about how we interact with others and manage our own emotions. It involves paying full attention to what others are saying and showing that you’re interested in what they have to say.

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

Here are some tips on how companies can stay scrappy and innovative even as AI transforms the business landscape: Focus on the Human Element AI and algorithms are incredibly efficient at processing data and automating routine tasks. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. The brand image might be the tip that’s visible, but beneath lies a colossal structure of values, actions, and ethos. Design Thinking isn’t just a buzzword; it’s a strategic approach that places humans at the core of business solutions.

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The Nuanced Art of Leadership: When to Step in and When to Guide

Tullio Siragusa

Knowing When to Intervene: Tips and Examples Every situation is unique, and the ability to discern when to step in and when to let team members handle matters is a testament to effective leadership. This is the balance great leaders skillfully strike.

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The Most Effective Quality to Enable Sales Success Is Empathy

Tullio Siragusa

The root of Design Thinking is empathy. Design Thinking is a customer-centered approach to problem-solving that can be applied to a wide range of fields, including marketing and sales. Design Thinking can help to drive sales because it is centered on leveraging empathy. Drive More Sales with Design Thinking.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

Tips for Data Driven Investors Here are some tips for investors to consider when evaluating companies like WPP, Publicis, and Interpublic: Market Trends Investors should stay informed about trends and developments in the advertising and PR industry, including the increasing popularity of self-service tech solutions.