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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

Here are some tips on how companies can stay scrappy and innovative even as AI transforms the business landscape: Focus on the Human Element AI and algorithms are incredibly efficient at processing data and automating routine tasks. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods.

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Design Thinking Double Diamond Framework Training

InnovationTraining.org

Learn more about this classic Double Diamond design thinking framework and find resources, tips, and more to apply it to your own projects. Developed and popularized by the British Design Council, the double diamond framework has been around since 2004. Double Diamond Design Thinking Framework Training Conclusion.

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How to Run a Virtual Design Thinking Project with Remote Teams

InnovationTraining.org

In this guest post, learn how to effectively implement a virtually-led design thinking project. Design thinking is a hot topic for business these days, and it’s no surprise. And the Design Management Institute found that design-driven organisations outperform the S&P 500 by a whopping 219%.

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What is FigJam by Figma?

InnovationTraining.org

This online whiteboarding tool is the latest to be used for innovation, UX, and design thinking projects. FigJam, the latest addition to this list, is another fantastic option for design thinking and innovation projects that take place either in person or virtually. Review these other relevant articles on our blog.

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5 Tips for Adding Value to Agile Design

InnovationTraining.org

Agile Design Tip 1—Clear Goals Supported by Design Research. In Some Thoughts on Design Research, Agile, and Traps Charles Lambdin stresses the importance of clearly defined goals. Design Innovative software” is not a concrete goal; it’s a vague directive. Agile Design Tip 2—Leading with UX Design.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Example: “Our software was born out of frustration. After implementing our software, they saw a 35% decrease in project delays and saved significant costs in the long run.” Example: “Our cybersecurity software is like a vigilant night watchman. How did your product or service come to be? What problems were you trying to solve?