Daniel Burrus
JULY 14, 2021
Coupled with the disruptive nature of the coronavirus pandemic of 2020, A.I. applications and how quickly they are becoming applicable in everyday life without us even realizing it, the business disruption that comes with them is speeding up as well. A Truly Disruptive Hard Trend. Because of the versatility of A.I. Robo-taxis.
Idea to Value
NOVEMBER 12, 2020
In a nutshell, the pace of innovation is simply the speed at which an organization can improve their existing products and services, but also at which it is able to introduce new ones to capture the needs of the constantly evolving markets they operate in. The difference is profound, as you’ll soon see. Creating and capturing value faster.
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Tullio Siragusa
SEPTEMBER 25, 2023
Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Their brand personality?
Tullio Siragusa
JUNE 5, 2023
From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.
Tullio Siragusa
MAY 1, 2023
Enhancing Resilience and Risk Management The transition to a circular economy is not without challenges, and organizations must be prepared to navigate uncertainty and disruptions. Conclusion The circular economy presents an opportunity for businesses to embrace a more sustainable and resilient model for growth.
Tullio Siragusa
JUNE 19, 2023
Do they consider the nuances of the industry and market fluctuations? In such situations, reassessing the goals and aligning them with the realities of the market may be necessary. External factors, such as a soft market, can influence a project’s trajectory. Are the Goals Realistic? Are they realistic?
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. ” The program manager was part of the Engineering department. The primary function was to serve as the bridge between Engineering and Marketing. Marketing, I fear, has not yet realized this.)
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