Innovation or Disruption: What’s Your Aim?
MARCH 19, 2019
The terms “innovation” and “disruption” are commonly used in today’s business world. Disruption is innovation, but not all innovation is disruption, just like all squares are technically rectangles , but not all rectangles are squares. It’s not even as simple as that, because sometimes innovations become disruptive after reaching a tipping point. The results of innovation may be a stronger market share or an extended market. What Disruption Does.