Disruption Marketing Strategy White Paper 
Paul Hobcraft
DECEMBER 15, 2021
as a conversation between us, where we emphasise the important linkage between innovation and strategy. We need to resolve that issue within any innovation activity, it needs a “tight” linkage to strategy. Making that real alignment of strategy and innovation provides a good base.
Paul Hobcraft
FEBRUARY 20, 2022
I wanted to extract part of this white paper” Critical Interplay Innovation Business Models Change 6-2 “(goes to PDF), in this post, as it offers all involved in innovation a structure to break down innovation into its different models of application. These impacts frequently have business model implications.
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Jeffrey Phillips
JANUARY 11, 2021
Without this clarity, or in absence of a defined scope, the teams adopt the business as usual thinking and infer a narrow, limited scope even if the executive team wanted more disruptive innovation. You need to find the creative thinkers, the outliers, the people plugged into customers and markets. Guess what's for lunch?
Paul Hobcraft
DECEMBER 22, 2021
The first was setting the scene for these conversations on the “fundamental building blocks for innovation success” ( LINK ) and then the second into “the essential alignment of innovation to strategy” ( LINK ). We gain from building the inside-out perspective and drawing in the outside-in one.
Econic
MARCH 7, 2022
The internet is littered with product and strategy frameworks , often branded by an agency with a monetization plan behind it. Considerations for investment included market attractiveness and the competitive position across three time periods, H1, H2 and H3. Here’s what the three horizons looks like visually.
Values Centered Innovation
MARCH 17, 2017
Implement disruptive technologies. Develop stronger marketing and branding. 65% are concerned that new entrants are disrupting their business models. Download the full white paper. To transform the generation of DISRUPTIVE TECHNOLOGIES, innovative solutions are needed for: Keeping up with the newest technologies.
Wazoku
JANUARY 9, 2020
Driven by advancing technologies, accelerating connectivity, and changing attitudes towards employment, organisations are operating in a dynamic environment – one where fast-growing start-ups are disrupting traditional business models and AI is replacing human labour. This opened up new possibilities for online social learning.
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