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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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How to Boost Innovation by Recycling Existing Ideas

IdeaScale

In these early stages of product development, it can sometimes seem like all of the good ideas have already been taken. When you apply this train of thought to innovation, it becomes apparent that some of the most successful products and services in human history were developed by recycling existing ideas. Take the iPod for example.

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5 Employee Engagement Ideas When Turnover Is High

BrainZooming

I debuted a presentation on “Results – Creating Strategic Impact,” our mini-book on employee engagement ideas to boost an organization’s strategic thinking. The question was whether it makes sense to try and engage employees in the ways I discussed when they aren’t likely to be around for very long. The answer was easy: Yes!

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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

You can apply these creative thinking questions to trigger your own brand’s strategic thinking on innovation strategy: Strategy. Customer-Focused Innovation Strategy. What would we halt if we stopped doing anything that might be remotely bad for customers? Which ones would we accelerate? Branding and Marketing.

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I’m an Executive and Need a New Strategy – Can Brainzooming help?

BrainZooming

For as much as we share about the Brainzooming approach to strategy, creativity, and innovation, I still frequently get the question, “What is it The Brainzooming group does?”. “I’m an executive that needs a new strategy. Need Fresh Insights to Drive Your Strategy? Can you help?” Mike Brown.

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. What to Say about a Thought Leadership Strategy? Value Leadership Strategy.

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Strategic Thinking Exercise – A SWOT Analysis to Push Thinking

BrainZooming

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. Creating engagement with our employees ?