BrainZooming

JUNE 28, 2016

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners.

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

OCTOBER 11, 2016

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. Being a leading instigator for market disruption ? We can help!

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

SEPTEMBER 9, 2016

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be.

Analysis 40

Analysis Strategic Management Strategy Strategy 40

Yet2

DECEMBER 18, 2018

Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow. Safety/ADAS/Autonomous Vehicles and. Content/Infotainment/Entertainment.

Industry 45

Industry Innovation Technology Product Strategy 45

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. FREE Download: “Results!!!

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

FEBRUARY 26, 2016

When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always. They developed a sales strategy and associated messaging for the upcoming year. – Mike Brown.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

FEBRUARY 22, 2016

The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. But making fifty top executives “guess” and articulate what the CEO already thinks (which is very common) is a recipe for wasted time and a frustrating strategy meeting. FREE Download: “Results!!!

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

BrainZooming

NOVEMBER 2, 2015

That does not mean everyone determines and forms strategy. However, it does suggest the value of all employees having enough of a big picture understanding of the organization, its customers, markets, and competitors to see what they do and the environment in which they do it in a strategic context. FREE Download: “Results!!!

Training 40

Training Leadership Underperforming Technical Team Strategy 40

Anaqua

JANUARY 11, 2018

Instead of following the same IP plan year after year, IP managers should focus their strategy on aligning their IP with their business, including developing a more concise IP plan, and switch to using smarter and modern analytics. Download Infographic. 1) Align your IP with business strategy. Download Infographic.

Management 40

Management Software Review Competition Technical Review 40