Wazoku

MARCH 1, 2019

Architecture is a fine balance of creativity and reality. That is, Architects must be creative within the constraints which they live. Applying that concept to building an innovation framework within your organisation is no different. Understanding your environment and resources is crucial when determining what will work well and how far you can push the boundaries.

Innovation 45

Innovation Design Resources Culture 45

The Human Factor

MARCH 1, 2019

The human brain is a remarkable organ. As anyone who reads my blog knows, I’m a big proponent of playing with it. First of all, it’s a lot of fun. The human brain is inquisitive by nature, and it enjoys finding answers and solving problems. This is especially true with ‘brain teasers,’ questions that are paradoxical or seem to have no logical answer.

Learning 50

Learning Leadership Marketing Data 50

Innovation Excellence

MARCH 1, 2019

Do you wonder why some innovations diffuse, while others don’t? These days, we like to use trendy buzz words like scaling, getting traction and going viral, but the meaning is the same. But, there are many terms and concepts that are being used that are confusing , so here are some basics to set you.

Innovation 62

Innovation 62

Beyond the Obvious

MARCH 1, 2019

Do you know what your customer’s reasons are for choosing your product over that of your competitor’s? When was the last time you really explored what does, or doesn’t, motivate your customer? What is hidden buying criteria they use? Just a few years ago a computer’s screen size was one of the key decision factors […].

Change 70

Change 70

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Data

InnovationManagement

MARCH 1, 2019

When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Yes, marketing is an essential part of generating leads and customers for a B2B company. However, a lot more emphasis is placed on the sales and business development departments. But if the goal is in growing the company, it more important to give B2B marketers a greater role and responsibility.

Marketing 63

Marketing Company Culture 63

Greatest. Idea. Ever.

MARCH 1, 2019

Mind-blowing new research suggests that we may be on the verge of creating entirely new life forms as scientists have now found a way to essentially double DNA’s capability, creating a hybrid 8 letter system, that’s half natural and half synthetic. According to Wired “On Thursday, researchers unveiled the latest feat in artificial DNA engineering: an eight-letter synthetic system called ‘ hachimoji ’ DNA.

System 33

System Change 33

Innovation Walk

MARCH 1, 2019

CEO of Tataj Innovation , international keynote speaker , author ( Innovation and Entrepreneurship. A New Growth Model for Europe beyond the Crisis ), a chair of High-level Advisors to Carlos Moedas (EU Commissioner for Research and Innovation), and World Economic Forum Digital Leader. It is needless to say that Dr. Daria Tataj is a very special guest to talk about innovation.

Entrepreneurship 74

Entrepreneurship Innovation Collaboration Leadership 74