Product innovation is hiding in your customers’ problems — here’s how to find it
Sopheon
MARCH 29, 2023
I hear this a lot in product meetings: “You know what we need to do?” Before the conversation goes a sentence further, I’ll ask, “What problem are you trying to solve?” If their response is silence or a puzzled look, the discussion’s over. Here’s why: A product without a problem isn’t product innovation. A cool idea, perhaps, but not a product.
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