Tue.Jun 28, 2022

SpaceTech Is the 'Next Frontier,' and These 4 Industries Will Experience Major Disruption

Entrepreneur - Innovation

Space technology has already contributed to diverse inventions, from carbon monoxide detectors to memory foam. Today, four industries stand to benefit from SpaceTech. Let's take a closer look at each one. Defining Moments

How Improvement Software Strengthens Lean Initiatives

Kainexus

The Lean approach to business management started when Toyota decided to retool its manufacturing practices to improve efficiency and quality simultaneously. Since then, the approach has gained traction globally and in almost every industry.

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Dog Days and Dynamite: New Takes on 4th of July Classics

Wellspring

The National Hot Dog and Sausage Council ( NHDSC ) reports that hot dogs are served in 95% of American households, estimating an astounding 20 billion eaten annually, boiling (no pun intended) down to about 70 dogs per person.

11. To Compete or Not To Compete (part 1)

Stephen Shapiro

TO COMPETE OR NOT TO COMPETE: THAT IS THE QUESTION (part 1 of 3). Tip 11 from Best Practices are Stupid. This tip will be split into three posts. Remember, this book was written a dozen years ago, so some concepts have evolved. Open-source software is a well-known collaborative community.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

A Startup’s Guide to Marketing Communications

Innovation Excellence

GUEST POST from Steve Blank I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. She was an academic on leave from Stanford now selling SAAS software to … Continue reading → Apple marketing marketing communications

Three Steps to Accelerate Your Sustainability Journey

Planbox

This article originally appeared on Forbes. Stakeholder capitalism is upon us. Customer obsession can leave you in the cold if you lose sight of the forest for the trees.