Objects in the mirror are closer than they appear
Jeffrey Phillips
JUNE 1, 2023
I'm constantly struck by how much faith businesses put in numbers, especially numbers about the past. All businesses want to be "data driven" and the volume of reporting that occurs at the end of a week, month, quarter or year is astounding. Of course, we want to know if we made our numbers, or how key metrics compare to metrics from other months or quarters.
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