Paul Hobcraft

Building our understanding of the factory of the future

Paul Hobcraft

Siemens Digital Enterprise SPS Dialog Results. Last week, Siemens had a really valuable virtual event called their “ Digital Enterprise SPS Dialog “ Those that missed it you can watch previous sessions on-demand at any time via “Recordings”.

Setting the right innovation challenge

Paul Hobcraft

Image Atos [link]. Atos is a global leader in digital transformation. Atos employees 110,000 across 73 countries with annual revenue of Euro 12 billion.

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Defining Innovation Capital

Paul Hobcraft

My definition of what makes up innovation capital: “Innovation capital is the sum of all that promotes the development and changes required for achieving innovation outcomes, within one organization or its broader networked environment, for marketplace advantage”.

Adjusting to a changing world

Paul Hobcraft

The issue we must tackle today, is how we go about adapting to the changing world? One that will be able to take all the advantages of the changes all businesses are undergoing, how societies will be adjusting and responding.

Change 165

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Connecting innovating value comes from Ecosystem thinking

Paul Hobcraft

Ecosystems can offer so much connecting value out there to ‘form’ around. We are witnessing a very radical change, driven by technology, increasingly disrupting and breaking down past traditional boundaries, partly built to defend positions so as to achieve economic scale.

We are searching for new pathways

Paul Hobcraft

Ecosystems and Platforms are our pathways to a new innovation future. Ecosystems have suddenly become of age, as they can be formed around common concepts fairly rapidly, they can enable cross-cutting innovation to be delivered in highly collaborative ways.

A pathway to building more dynamic innovation capabilities

Paul Hobcraft

To build a pathway to enabling more dynamic innovation capabilities needs to go through Nine Stages.

Innovation needs the power of completing the 4th Industrial Revolution

Paul Hobcraft

We first need to recognize that there are twin forces at work, feeding off each other. We are facing greater disruption and an increasing innovation pace. These twin forces are constantly seeking out for combining, relentlessly adding the new shape to our future.

Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve.

We need to shift from scalable efficiency to scalable learning.

Paul Hobcraft

We need to shift from scalable efficiency to scalable learning but how can we liberate creative energy, how can we achieve higher engagement?

11 Ways to Make a Short Remote Design Thinking Project a Success

You can achieve a huge amount in a short period with a virtual design thinking project. While some teams want to come together for several weeks or months to tackle a challenge, others want to run short, sharp projects to find a quick solution. And with the right preparation, attitude, and structure in place, that's totally possible.To help make sure your short innovation projects are a success, download this free guide from the team at Sprintbase, a virtual design thinking platform, to learn their top tips.

Innovation has the power to unlock the Energy Transition

Paul Hobcraft

The energy shifts undergoing in the energy transitions today are allowing real innovation opportunities when you survey the innovation landscape. There is complexity in all the energy transitions going on.

System 173

Those that learn to frame the Strategic Innovation discussion are the big winners

Paul Hobcraft

Constructing an innovation conversation framework is never easy, we all come at it in different ways and when it comes to those strategic conversations, we feel a sense of panic and growing tension as our messages begin to fray at the edges and slip more into tactical, the more we talk.

A new normal is upon us, the paradigm shift that will change the World.

Paul Hobcraft

There is a real increasing pressure to totally reinvent my business. The past business paradigm of reaching out, providing value, and making money is still there. Still, it is how we all undergo the changes needed in a radically different set of economic circumstances. We all are seeing the world in a very different light, in some ways a very harsh one, where the old normals are breaking down. The change in our world is even a little scary, it actually is giving me a little “angst.”

Change 184

Do you recognize your innovators leaders position?

Paul Hobcraft

Often innovation succeeds or fails by the personal involvement and engagement of a ‘selected’ few. Recognizing the types of innovation leadership might help you manage the innovation work a little better. So can you recognize the traits of your innovation leader?

We all need a different Social Media profile? Now.

Paul Hobcraft

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person. A growing reality might be that many people will be forced to stay at home until a vaccine is found, due to their risk of infection. Travel might become off-limits for many.

System 168

The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

Exploring the Energy Transition Fitness Landscapes – opening thoughts on Hydrogen

Paul Hobcraft

I am struggling with the Hydrogen Story. It is tough to relate to something where the realization may take 40 years to move from ambition to achievement. I get it that delivering Hydrogen is the vital piece of the decarbonizing of the world by 2050, yet it does seem a long, hard road to travel. Hydrogen is undoubtedly becoming the big agenda ticket within any Energy Transition.

Forget Best Practice, Think Always Of Learning Next Practice

Paul Hobcraft

Often you hear the request made: “Can you give us a best practice snapshot; we would like to get a sense of where we are”.

Seeing the Energy Transition in Different Horizons and Innovative Ways

Paul Hobcraft

The majority of my recent work has been in investigating and building a comprehensive understanding of the #energytransition. It is, to say at the very least, complex and challenging, but for me, satisfying and rewarding. Let me briefly explain how I am going about this and why. My research ‘intensity’ (If I can call it that) had to become well structured, and I turned to some of my favorite, perhaps old fashion tools to capture my learning and give me my points of reference.

System 155

The immediate shift in work and social norms needs innovation

Paul Hobcraft

Being in a personal crisis is one thing, but being in a global one is a whole lot different. So much is totally out of your control. You can rant and rave at some of the decisions have been made, or likely to come on some current performances. Often you are left wondering where the insights or collective thinking was trying to offset the events that were unprecedented and scary but have now put us into such a massive economic downturn.

System 159

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Your Future Lies in Occupying the Innovation Job and Using the Skills it Provides

Paul Hobcraft

Source: World Economic Forum, Future of Jobs Report 2018. We all need to begin to grapple with what is redefining work in knowledge, skills, our experience, and our necessary abilities to be viable and useful. We continue to hear and begin to see the effects of the Fourth Industrial Revolution. It continues to impact skills, tasks, and jobs. The implications are a growing concern that both job displacement and talent shortages will impact business dynamism and societal cohesion.

System 199

Working through the current disorder we find ourselves in

Paul Hobcraft

In times like these, we need to “unfreeze.” ” It is a necessary time where we need plenty of adaptive thinking on our needs to start thinking how we are going to emerge out of this “lockdown,” so many of us are in and apply our reasoning to literally “crank starting” the economy engine again. Even if this is one month, two months, or longer, we need to become creative and innovative.

System 151

Everything is changing faster- can we respond differently in our Innovation work?

Paul Hobcraft

Suddenly we are stopped from traveling; we are advised to work from home to keep us safe from this coronavirus and catching it. We have the choice of “self-imposed” or company-imposed” time at home. Time takes on a different meaning; we are cutting out those (unproductive) meetings, the train, car, and flight times, and we have the luxury to do what? Well, it is offering us that luxury of actually having time to think and reflect.

Change 154

Managing Energy Transition through Innovation

Paul Hobcraft

Source IRENA [link]. In the past few months, I have been placing an increasing focus on the energy transition we all need to undertake in our energy systems, to build a more comprehensive understanding of the parts that make up the whole of this transition. It is one of the most critical places where innovation application is required and able to be conducted to deliver a sustaining impact in our world.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Recognizing an innovation need

Paul Hobcraft

Innovation adoption in the technology lifecycle for Energy Translation

Paul Hobcraft

Building the systems enabling framework. Source: World Economic Forum. Technological innovation has a central role to play in the Energy Transition currently being undertaken throughout the world. The shifts need to take the different parts of the energy system through a lifecycle approach to any future energy system.

From MW to GW’s of Renewable Hydrogen using Electrolyzers

Paul Hobcraft

I was listening to a short chat between Armin Schnettler, the SVP New Energy Business, Siemens Energy, and Kevin O’Donovan. Kevin, without doubt, is an outstanding, knowledgeable technology evangelist for all things relating to the Energy Transition. The two briefly discussed green Hydrogen and where Electrolyzers will fit within the future strategy of building a broader Hydrogen business. You can watch the 4-minute chat here on YouTube.

The Energy Transition Needs A Structured Innovation Process

Paul Hobcraft

All of us are at present, caught up in the terrible spread of the Coronavirus (COVID-19). It is hard to think about other things when such societal and economic impact is hitting each of us every day. In this period of such disruption, we do need to hang onto our beliefs, objectives, and goals, both short and long term. We are at a real point where we will be reshaping our economies, it is unlikely we will return to the ‘old’ normal.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Seeking out knowledge that feeds our innovations

Paul Hobcraft

The more we embrace change and recognize innovation demands more of our time, the more we must seek out knowledge that ‘feeds’ innovation. And the more we ‘push’ for learning, the greater chance we have of thriving in a challenging world. The expectation ‘bar’ needs to be raised from those practicing innovation, I feel the constant need is for those working within innovation; they have this real need to raise their game significantly.

Solutions for Energy do need to be end-to-end and highly innovative

Paul Hobcraft

It is not just replacing energy sources; it is all about solution renewal end-to-end and that needs innovation. Within the energy transition, we must not lose sight of the final consumer. The final consumer of energy is going to be the ultimate arbitrator.

Organizations suffer constantly from unhealthy Innovation tension

Paul Hobcraft

How often do you feel the tensions surrounding innovation? A tough part of managing within larger organizations is in reducing the layers and competing forces, the underlying tensions that innovation (uncertainty) brings out? Hierarchy so often dominates or dictates the speed of what we do. That is so often set in weird logic and a shrug of the shoulders.

I Would Recommend Applying the Innovation Value Proposition

Paul Hobcraft

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Extending innovations value- appreciating the whole system.

Paul Hobcraft

There is always a time to reflect. It is when you have those spaces within your daily work you must take a view, a break, consider something that builds your energy up some more, to make it more resilient. Do you stop and reflect, do you “veg” out, do you seek alternative points of stimulus or find something completely different to go and do, read a book, listen to music, take a walk, climb a mountain or simply tune-out. We need a time out for reflection.

System 179

Facilitating the Innovation Ecosystem Design

Paul Hobcraft

I do like to capture thoughts within Mind Maps. I am never sure if they work for others as the map maker does see things in his or her own way. In the end, it is seeing the other person getting it, that light bulb moment. I have a group of Ecosystem Mind maps but I thought I’d share this one here to trigger further the thinking that needs to go into building an Innovation Ecosystem. Does it work for you?

Design 168

Focusing on moving from disorder in today’s world

Paul Hobcraft

To borrow and adapt a phrase from F. Scott Fitzgerald and those over at Cognitive Edge: “ The test of (complex adaptive) intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to function.”. I wanted to go back to one of my favorite frameworks, the Cynefin framework for partly thinking through the “ known-unknown-unknowable ” in our present world.

System 132

Increasing innovation focus on the end-user segments within the energy transition story

Paul Hobcraft

Source of visual used: [link]. When you investigate and research the energy transition that is underway, the higher focus to date has been on the progress to replace fossil fuel with renewable power generation technologies. As crucial renewable energy solutions (wind, solar) are falling in price comparison, we are beginning to see clean energy solutions for industry, for the environment, and society, as a whole.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.