Paul Hobcraft

Sharply accelerating clean energy innovation

Paul Hobcraft

Today the International Energy Agency (IRA) released a long-awaited update on where innovation needs to be in the energy transition we are undergoing. At their own admission, it has been three years since they (IEA) released its last Energy Technology Perspective (ETP) report.

A new normal is upon us, the paradigm shift that will change the World.

Paul Hobcraft

There is a real increasing pressure to totally reinvent my business. The past business paradigm of reaching out, providing value, and making money is still there. Still, it is how we all undergo the changes needed in a radically different set of economic circumstances.

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We all need a different Social Media profile? Now.

Paul Hobcraft

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person.

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Seeing the Energy Transition in Different Horizons and Innovative Ways

Paul Hobcraft

The majority of my recent work has been in investigating and building a comprehensive understanding of the #energytransition. It is, to say at the very least, complex and challenging, but for me, satisfying and rewarding. Let me briefly explain how I am going about this and why.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The immediate shift in work and social norms needs innovation

Paul Hobcraft

Being in a personal crisis is one thing, but being in a global one is a whole lot different. So much is totally out of your control. You can rant and rave at some of the decisions have been made, or likely to come on some current performances.

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Solutions for Energy do need to be end-to-end and highly innovative

Paul Hobcraft

It is not just replacing energy sources; it is all about solution renewal end-to-end and that needs innovation. Within the energy transition, we must not lose sight of the final consumer. The final consumer of energy is going to be the ultimate arbitrator.

Working through the current disorder we find ourselves in

Paul Hobcraft

In times like these, we need to “unfreeze.”

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The Innovation Intensity needed in the Energy Transition

Paul Hobcraft

The level of innovation intensity within the Energy Transition is a fascinating one and one I continually place more and more a focus upon. One really critical source of reference for tracking clean energy progress comes from the International Energy Agency (IEA).

Everything is changing faster- can we respond differently in our Innovation work?

Paul Hobcraft

Suddenly we are stopped from traveling; we are advised to work from home to keep us safe from this coronavirus and catching it. We have the choice of “self-imposed” or company-imposed” time at home.

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Your Future Lies in Occupying the Innovation Job and Using the Skills it Provides

Paul Hobcraft

Source: World Economic Forum, Future of Jobs Report 2018. We all need to begin to grapple with what is redefining work in knowledge, skills, our experience, and our necessary abilities to be viable and useful. We continue to hear and begin to see the effects of the Fourth Industrial Revolution.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why I like the idea of Energy Fitness Landscapes

Paul Hobcraft

I have been building out the value in my proposal of having a Fitness Landscape framework within the Energy Transition and why it makes sense. Here in this post, I want to expand on my thinking around navigating a complex landscape that the Energy Transition demands.

The Energy Transition Needs A Structured Innovation Process

Paul Hobcraft

All of us are at present, caught up in the terrible spread of the Coronavirus (COVID-19). It is hard to think about other things when such societal and economic impact is hitting each of us every day.

Seeking out knowledge that feeds our innovations

Paul Hobcraft

The more we embrace change and recognize innovation demands more of our time, the more we must seek out knowledge that ‘feeds’ innovation. And the more we ‘push’ for learning, the greater chance we have of thriving in a challenging world.

Focusing on moving from disorder in today’s world

Paul Hobcraft

To borrow and adapt a phrase from F. Scott Fitzgerald and those over at Cognitive Edge: “ The test of (complex adaptive) intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to function.”.

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Recognizing an innovation need

Paul Hobcraft

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Managing Energy Transition through Innovation

Paul Hobcraft

Source IRENA [link]. In the past few months, I have been placing an increasing focus on the energy transition we all need to undertake in our energy systems, to build a more comprehensive understanding of the parts that make up the whole of this transition.

Organizations suffer constantly from unhealthy Innovation tension

Paul Hobcraft

How often do you feel the tensions surrounding innovation? A tough part of managing within larger organizations is in reducing the layers and competing forces, the underlying tensions that innovation (uncertainty) brings out? Hierarchy so often dominates or dictates the speed of what we do.

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Innovation adoption in the technology lifecycle for Energy Translation

Paul Hobcraft

Building the systems enabling framework. Source: World Economic Forum. Technological innovation has a central role to play in the Energy Transition currently being undertaken throughout the world.

So are we doing enough in the Energy and Urbanization Transition?

Paul Hobcraft

In a recent SIEW Opening Keynote Address , entitled “ Accelerating Energy Transformation ,” Cedrik Nike, a member of the Managing Board of Siemens AG and CEO Smart Infrastructure, asked the question to the audience: Are we doing enough? Sadly he only had ten minutes.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Increasing innovation focus on the end-user segments within the energy transition story

Paul Hobcraft

Source of visual used: [link]. When you investigate and research the energy transition that is underway, the higher focus to date has been on the progress to replace fossil fuel with renewable power generation technologies.

Extending innovations value- appreciating the whole system.

Paul Hobcraft

There is always a time to reflect. It is when you have those spaces within your daily work you must take a view, a break, consider something that builds your energy up some more, to make it more resilient.

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Facilitating the Innovation Ecosystem Design

Paul Hobcraft

I do like to capture thoughts within Mind Maps. I am never sure if they work for others as the map maker does see things in his or her own way. In the end, it is seeing the other person getting it, that light bulb moment.

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I would recommend applying the Innovation Value Proposition

Paul Hobcraft

Adapted from original source [link]. An innovation value proposition (IVP) is not the easiest place to go. It must build meaning and purpose and provide that unique identity that enables innovation to flow.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

All things considered for Innovation Thinking

Paul Hobcraft

Source: Rikke Dam and Teo Yin Siang. When we are designing innovation for the future, the search is even more centered around strategically connected value creation.

Cracking the complexity code

Paul Hobcraft

There was a good article within the McKinsey Quarterly published way back in 2007 entitled “Cracking the complexity code,” written by three authors Suzanne Heywood, Jessica Spungin, and David Turnbull. It still has a lot of relevancy in my mind today.

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Valuing digitization alongside innovation

Paul Hobcraft

We all see around us increasing disruption caused by digitalization.

Focusing on Innovation for our Energy Transition we are all undertaking

Paul Hobcraft

When you are undertaking such a transformation in any system like energy, innovation becomes vital to inject new forces of dynamism and creative thinking to tackling such a change.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Recognizing different innovating capabilities to develop and grow

Paul Hobcraft

A firm’s ordinary capabilities are the ones that enable us to perform efficiently and effectively, those essential routines and practices that often require having a high level of technical need supporting these activities.

How do we measure success in our digital transformation? A journey of discovery

Paul Hobcraft

How do we find answers to knowing what measures give us for success in any digital transformation? Are today’s measures relevant to tomorrow, are they still based on our legacy system of measurement, when a business was operating in a stable, predictable environment?

Accelerating Innovation in the Energy Transition Journey

Paul Hobcraft

[link]. What fascinates me presently is the energy transition currently being undertaken, due to the enormous amount of innovation options being considered and applied. New technologies are changing the very nature of how energy is going to be produced and delivered over the next ten to twenty years.

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The Arrival and Potential of Knowledge Graphs into Our World

Paul Hobcraft

Knowledge Graphs have a real potential to become highly valuable, topical and relevant. If only we can get them prised out of the engineer, data scientists, or software experts hands.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Connecting Innovation is the New Order of Play

Paul Hobcraft

There is a lot of change occurring in our innovation abilities. There is this constant shift to more open-sourcing and collaborating. We are seeing profound shifts that technology and digital transformation are bringing us to deliver innovate differently.

The Need for Digital Innovation Platforms

Paul Hobcraft

I want to offer some thoughts that need us all involved in innovation to think about as we finish out 2018. If you are frustrated with your current innovation process then read on.

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Optimism in Innovation, Thinking About Risk Differently

Paul Hobcraft

For me, there is never enough talked about innovation risk. Innovation is held back so often because the quantification of risk cannot fit into an organization’s current assessment and measurements of risk. It is often too intangible, full of unknowns as the very nature of anything new and different.

Innovation Capital Lies Within Organizational Learning

Paul Hobcraft

We need to know how to unlock the real value of innovation both personally and within the organization, we work for. If we do not fully understand where the innovation capital comes from, how new capital and stock can be provided, innovation will remain tentative, always stuttering along.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.