Paul Hobcraft

China the story of innovation and disruption.

Paul Hobcraft

part Image credit Knowledge @ Wharton. Disruption is all around us; it never seems to go away; it simply appears in a different and often entirely new form. The result is the same; it disrupts what we know and often in how we suddenly need to set about doing it differently.

Applying innovation thinking to Affordability versus Sustainability

Paul Hobcraft

I recently wrote a post, “ Affordability versus Sustainability – a cause to be addressed.” ” That post looked at the shifts that I felt were underway in moving from a society that accepts where it is heading in expecting “affordability” is changing.

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My own transformative dynamics of disruption

Paul Hobcraft

The Gordian Knot We Are All Facing. I can honestly say I have been back at school for the past months. This remote learning stuff has been hard, challenging but stimulating. Let me tell you about this as it recognises how things are changing in our world and certainly in my world, in particular.

East meets West in understanding Innovation Cultural Orientation

Paul Hobcraft

East and West- the different meeting points in understanding. I lived for about fifteen years in Asia and the before, and in the in-between period, I travelled around the region a fair amount.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

The value of three horizon mapping for a Sustainability Journey.

Paul Hobcraft

Sustainability is one of the hottest topics in the business world at present. There is a hunt to find a new growth engine for a business and fundamentally show the pathway to a sustainable future.

Accelerating Clean Energy Innovation

Paul Hobcraft

“Without a major acceleration in clean energy innovation, reaching net-zero emissions by 2050 will not be possible.”

Thinking sustainability needs a mix of future scenarios.

Paul Hobcraft

The accelerating need to build a sustainability pathway. Sustainability is rising to be top or close to the top of a boards agenda.

I aim to put more innovation into the front end of Energy

Paul Hobcraft

I see the front end of energy as the critical feeding-in point for the energy transition. So what does this means exactly? The front end of energy for me is the point of discovery and validation. It is the place I feel I can make the best contribution within the energy transition.

The essential five sense-making steps in any innovative transition

Paul Hobcraft

Today’s call is for more ‘search, scope, speed, stretch and scale’ irrespective of the challenge being worked upon. These are essential steps in any transformation work, in any innovation undertaken to take discovery through to commercialisation.

Going beyond the known of today

Paul Hobcraft

There are so many places where innovation is essential within the Energy Transition, due to the magnitude, size, and complexity of the change needed to achieve a decarbonized world. There is a world of innovating possibilities.

System 264

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

The Critically Important Innovation Narrative

Paul Hobcraft

Whatever we do, we do far better when we become emotionally connected. Often understanding a good story builds this emotional connection or simply puts you off. Stories can inspire and spark even greater ideas.

Why do we have difficulties to self-disrupt?

Paul Hobcraft

“Why do we always seem to have internal difficulties to self-disrupt?”. Now that is an interesting question. My quick and simple answer is to look at all the internal constraints you can see, or those around you can add to your list or the ones you place on looking outside your own organization.

The Cascading Innovation Effect.

Paul Hobcraft

Visual source; [link]. We need to think about a choice-cascade integrative model for innovation. Often we fail to understand our role in contributing to innovation; we need a cascading effect.

Building the Innovation Business Case

Paul Hobcraft

The building always the Innovation Business Case offers a unique approach to tackle one of the real problem areas within innovation- making the case compelling. One of the toughest aspects within Innovation is making the Business Case.

Sustainability is central to innovation’s future progress

Paul Hobcraft

Sustainability is central to innovation’s future progress. Building a sustainable competitive advantage. Today’s challenge for me is not only to be building the innovation capacity but also to be establishing clear ways on how we should set about sustaining it.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Human-centred innovation in a digital world.

Paul Hobcraft

Today we are facing many current disruptions where we need to react fast and intelligently. There are many situations we are facing that are a race against time.

Going beyond the 5 bold steps offered to Reimagine the American Innovation Agenda

Paul Hobcraft

I have been reading a report written by Stephen J Ezell of the Information Technology and Innovation Foundation (ITIF) along with a guru of innovation, John Kao, of ILSi on their concerns that something is amiss with the U.S. innovation system.

Setting the right innovation challenge

Paul Hobcraft

Image Atos [link]. Atos is a global leader in digital transformation. Atos employees 110,000 across 73 countries with annual revenue of Euro 12 billion.

Leadership Alignment Work Mat for making Innovation fully connected.

Paul Hobcraft

I do believe the value of working the seven domains of this framework, named the Leadership Alignment Workmat has significant value within and across any organization.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

My multipliers for innovation at the Front End of Energy

Paul Hobcraft

Following my last post, “ I aim to put more innovation into the front end of Energy “, I want to outline why I am focusing increasingly on this front end of the energy transition (FEE) within my innovation work.

Building our understanding of the factory of the future

Paul Hobcraft

Siemens Digital Enterprise SPS Dialog Results. Last week, Siemens had a really valuable virtual event called their “ Digital Enterprise SPS Dialog “ Those that missed it you can watch previous sessions on-demand at any time via “Recordings”.

Mapping Out Your Innovating Way Forward

Paul Hobcraft

Photo by Element5 Digital on Pexels.com. Mapping any innovation journey can be complicated. There is a fairly detailed journey needed to be undertaken for mapping out your future direction of innovation.

Fitness Landscape Dynamics for Innovation

Paul Hobcraft

Fitness Landscape Dynamics. Innovation is not so easy, there are so many dependencies that you need to work through.The importance of recognizing innovation needs a systematic approach becomes clear when you begin to work through all the needs and issues to understand and translate.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Connecting innovating value comes from Ecosystem thinking

Paul Hobcraft

Ecosystems can offer so much connecting value out there to ‘form’ around. We are witnessing a very radical change, driven by technology, increasingly disrupting and breaking down past traditional boundaries, partly built to defend positions so as to achieve economic scale.

Our innovation era: creative destruction or destructive creation- which?

Paul Hobcraft

I keep coming back to the dilemma often faced in innovation- do we practice “creative destruction” or “destructive creation? We are entering some perilous times in climate change and what this will mean in destruction in what we know, what we value and what we are used to.

We need to shift from scalable efficiency to scalable learning.

Paul Hobcraft

We need to shift from scalable efficiency to scalable learning but how can we liberate creative energy, how can we achieve higher engagement?

The art of “Back Casting” needs care

Paul Hobcraft

Backcasting is a planning method that starts with defining a desirable future and then works backwards to identify policies and programs that will connect that specified future to the present. The fundamentals of the method were outlined by John B. Robinson from the University of Waterloo in 1990.

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

Sustainability is central to innovation’s future progress

Paul Hobcraft

Sustainability is central to innovation’s future progress. Building a sustainable competitive advantage. Today’s challenge for me is not only to be building the innovation capacity but also to be establishing clear ways on how we should set about sustaining it.

No thinking time left- help

Paul Hobcraft

Today most executives seem to be time-starved. They are constantly reacting to daily events, to fix focusing and fixing short-term performance. This applies to the top executive down to the most junior.

Energy technology needs more rapid innovation cycles

Paul Hobcraft

I have been consuming the latest flagship report, released today, 10th September 2020, by the IEA called “ Energy Technology Perspectives 2020.

Exploring the Energy Transition Fitness Landscapes – opening thoughts on Hydrogen

Paul Hobcraft

I am struggling with the Hydrogen Story. It is tough to relate to something where the realization may take 40 years to move from ambition to achievement. I get it that delivering Hydrogen is the vital piece of the decarbonizing of the world by 2050, yet it does seem a long, hard road to travel.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

The immediate shift in work and social norms needs innovation

Paul Hobcraft

Being in a personal crisis is one thing, but being in a global one is a whole lot different. So much is totally out of your control. You can rant and rave at some of the decisions have been made, or likely to come on some current performances.

System 272

We are searching for new pathways

Paul Hobcraft

Ecosystems and Platforms are our pathways to a new innovation future. Ecosystems have suddenly become of age, as they can be formed around common concepts fairly rapidly, they can enable cross-cutting innovation to be delivered in highly collaborative ways.

Innovation needs the power of completing the 4th Industrial Revolution

Paul Hobcraft

We first need to recognize that there are twin forces at work, feeding off each other. We are facing greater disruption and an increasing innovation pace. These twin forces are constantly seeking out for combining, relentlessly adding the new shape to our future.

Designing Unique Workshops is hard work

Paul Hobcraft

Finding opportunities for Innovation and Growth is hard work. It is the value of having good, interactive, highly particpative workshops breaks much of those initial barriers to allow the hard work to begin in a more cohesive and collaborative way.

Design 205

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!