Paul Hobcraft

Energy technology needs more rapid innovation cycles

Paul Hobcraft

I have been consuming the latest flagship report, released today, 10th September 2020, by the IEA called “ Energy Technology Perspectives 2020.

A new normal is upon us, the paradigm shift that will change the World.

Paul Hobcraft

There is a real increasing pressure to totally reinvent my business. The past business paradigm of reaching out, providing value, and making money is still there. Still, it is how we all undergo the changes needed in a radically different set of economic circumstances.

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We need to shift from scalable efficiency to scalable learning.

Paul Hobcraft

We need to shift from scalable efficiency to scalable learning but how can we liberate creative energy, how can we achieve higher engagement?

The immediate shift in work and social norms needs innovation

Paul Hobcraft

Being in a personal crisis is one thing, but being in a global one is a whole lot different. So much is totally out of your control. You can rant and rave at some of the decisions have been made, or likely to come on some current performances.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Do you recognize your innovators leaders position?

Paul Hobcraft

Often innovation succeeds or fails by the personal involvement and engagement of a ‘selected’ few. Recognizing the types of innovation leadership might help you manage the innovation work a little better. So can you recognize the traits of your innovation leader?

Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve. Everything we should be aiming at is ‘successful execution’, it’s the last, hard five yards of all the work that went into something, which can be finally realized and come to ‘commercial life’.

Organizations suffer constantly from unhealthy Innovation tension

Paul Hobcraft

How often do you feel the tensions surrounding innovation? A tough part of managing within larger organizations is in reducing the layers and competing forces, the underlying tensions that innovation (uncertainty) brings out? Hierarchy so often dominates or dictates the speed of what we do.

We all need a different Social Media profile? Now.

Paul Hobcraft

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person. A growing reality might be that many people will be forced to stay at home until a vaccine is found, due to their risk of infection. Travel might become off-limits for many.

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Exploring the Energy Transition Fitness Landscapes – opening thoughts on Hydrogen

Paul Hobcraft

I am struggling with the Hydrogen Story. It is tough to relate to something where the realization may take 40 years to move from ambition to achievement. I get it that delivering Hydrogen is the vital piece of the decarbonizing of the world by 2050, yet it does seem a long, hard road to travel. Hydrogen is undoubtedly becoming the big agenda ticket within any Energy Transition.

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Innovation has the power to unlock the Energy Transition

Paul Hobcraft

The energy shifts undergoing in the energy transitions today are allowing real innovation opportunities when you survey the innovation landscape. There is complexity in all the energy transitions going on. Still, it is the ones that can see the possibilities and ‘energize’ through new innovative solutions that hold the future in our hands to capitalize upon as fast as we can.

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11 Ways to Make a Short Remote Design Thinking Project a Success

You can achieve a huge amount in a short period with a virtual design thinking project. While some teams want to come together for several weeks or months to tackle a challenge, others want to run short, sharp projects to find a quick solution. And with the right preparation, attitude, and structure in place, that's totally possible.To help make sure your short innovation projects are a success, download this free guide from the team at Sprintbase, a virtual design thinking platform, to learn their top tips.

Seeing the Energy Transition in Different Horizons and Innovative Ways

Paul Hobcraft

The majority of my recent work has been in investigating and building a comprehensive understanding of the #energytransition. It is, to say at the very least, complex and challenging, but for me, satisfying and rewarding. Let me briefly explain how I am going about this and why. My research ‘intensity’ (If I can call it that) had to become well structured, and I turned to some of my favorite, perhaps old fashion tools to capture my learning and give me my points of reference.

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Those that learn to frame the Strategic Innovation discussion are the big winners

Paul Hobcraft

Constructing an innovation conversation framework is never easy, we all come at it in different ways and when it comes to those strategic conversations, we feel a sense of panic and growing tension as our messages begin to fray at the edges and slip more into tactical, the more we talk. If you just diving into innovations, this sort of strategic conversation can change the goalposts, alter the perspective, and can give the innovation a more focused framing to build propositions around.

How do we measure success in our digital transformation? A journey of discovery

Paul Hobcraft

How do we find answers to knowing what measures give us for success in any digital transformation? Are today’s measures relevant to tomorrow, are they still based on our legacy system of measurement, when a business was operating in a stable, predictable environment?

Optimism in Innovation, Thinking About Risk Differently

Paul Hobcraft

For me, there is never enough talked about innovation risk. Innovation is held back so often because the quantification of risk cannot fit into an organization’s current assessment and measurements of risk. It is often too intangible, full of unknowns as the very nature of anything new and different.

Cracking the complexity code

Paul Hobcraft

There was a good article within the McKinsey Quarterly published way back in 2007 entitled “Cracking the complexity code,” written by three authors Suzanne Heywood, Jessica Spungin, and David Turnbull. It still has a lot of relevancy in my mind today.

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The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

Overwhelmed, underwhelmed at the Web Summit, Lisbon

Paul Hobcraft

I am taking the opportunity to review the Web Summit, held in Lisbon last week of 5th (evening) to 8th November 2018. The Web Summit, originally Dublin Web Summit, is a technology conference held annually since 2009. The company was founded by Paddy Cosgrave, David Kelly, and Daire Hickey.

Your Future Lies in Occupying the Innovation Job and Using the Skills it Provides

Paul Hobcraft

Source: World Economic Forum, Future of Jobs Report 2018. We all need to begin to grapple with what is redefining work in knowledge, skills, our experience, and our necessary abilities to be viable and useful. We continue to hear and begin to see the effects of the Fourth Industrial Revolution. It continues to impact skills, tasks, and jobs. The implications are a growing concern that both job displacement and talent shortages will impact business dynamism and societal cohesion.

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Working through the current disorder we find ourselves in

Paul Hobcraft

In times like these, we need to “unfreeze.” ” It is a necessary time where we need plenty of adaptive thinking on our needs to start thinking how we are going to emerge out of this “lockdown,” so many of us are in and apply our reasoning to literally “crank starting” the economy engine again. Even if this is one month, two months, or longer, we need to become creative and innovative.

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Why Are We Making Innovation So Complex?

Paul Hobcraft

It always amazes me how we limit growth by not investing fully in innovation. While most large companies want to become more agile and innovative, many of them fail to turn this wish into a reality.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

From MW to GW’s of Renewable Hydrogen using Electrolyzers

Paul Hobcraft

I was listening to a short chat between Armin Schnettler, the SVP New Energy Business, Siemens Energy, and Kevin O’Donovan. Kevin, without doubt, is an outstanding, knowledgeable technology evangelist for all things relating to the Energy Transition. The two briefly discussed green Hydrogen and where Electrolyzers will fit within the future strategy of building a broader Hydrogen business. You can watch the 4-minute chat here on YouTube.

A really worthwhile report on Innovation not to be missed from Innovation Leader.

Paul Hobcraft

There has just been a highly useful benchmarking report released by Innovation Leader with KPMG LLP sponsoring this and providing some of their collective insights into the different aspects of “ Benchmarking Innovation Impact 2018″ At present, you can download the report before it might slip behind a paywall at some later stage.

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Everything is changing faster- can we respond differently in our Innovation work?

Paul Hobcraft

Suddenly we are stopped from traveling; we are advised to work from home to keep us safe from this coronavirus and catching it. We have the choice of “self-imposed” or company-imposed” time at home. Time takes on a different meaning; we are cutting out those (unproductive) meetings, the train, car, and flight times, and we have the luxury to do what? Well, it is offering us that luxury of actually having time to think and reflect.

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Can We Have One of These? A Product Innovation Platform

Paul Hobcraft

Recently I was exploring the world of Product Lifecycle Management (PLM) and read an excellent Whitepaper from Aras Corp , one of the leading PLM solution providers.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Recognizing different innovating capabilities to develop and grow

Paul Hobcraft

A firm’s ordinary capabilities are the ones that enable us to perform efficiently and effectively, those essential routines and practices that often require having a high level of technical need supporting these activities.

Solutions for Energy do need to be end-to-end and highly innovative

Paul Hobcraft

It is not just replacing energy sources; it is all about solution renewal end-to-end and that needs innovation. Within the energy transition, we must not lose sight of the final consumer. The final consumer of energy is going to be the ultimate arbitrator.

What do we expect from Innovation? Mostly disappointment

Paul Hobcraft

Good innovation is notoriously hard to achieve. There are so many obstacles and uncertainties as you take an idea or concept through to eventual release. Often, we are dealing in the unknowns and uncertainties. We continually lack facts, we keep seeking validation. We are pressured for results.

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Innovation cannot expand without the 4th Industrial Revolution

Paul Hobcraft

We are a long way away from fully capturing the benefits of the Fourth Industrial Revolution (4I)R in an inclusive and holistic way. To do this, technology adoption and diffusion across the ecosystem needs to improve dramatically.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

The problem of scaling can confuse those innovating.

Paul Hobcraft

The problem of scaling can confuse those innovating and can this be changed? I have been often returning to scaling struggling with finding the best answers. Many organizations struggle with scaling.

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Managing Energy Transition through Innovation

Paul Hobcraft

Source IRENA [link]. In the past few months, I have been placing an increasing focus on the energy transition we all need to undertake in our energy systems, to build a more comprehensive understanding of the parts that make up the whole of this transition. It is one of the most critical places where innovation application is required and able to be conducted to deliver a sustaining impact in our world.

Recognizing an innovation need

Paul Hobcraft

Sharply accelerating clean energy innovation

Paul Hobcraft

Today the International Energy Agency (IRA) released a long-awaited update on where innovation needs to be in the energy transition we are undergoing. At their own admission, it has been three years since they (IEA) released its last Energy Technology Perspective (ETP) report. Although they argue they have been reflecting on the critical technology challenges, it is way overdue.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Peeling away the layers of your innovation reality

Paul Hobcraft

So do we have a clear understanding of where we are in our current innovation capabilities? We have to establish a way to map our ‘terrain of innovation reality’ in not just how we are performing but what lost opportunities have slipped through.

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The chance to think differently about Ecosystems for Innovation

Paul Hobcraft

Thinking about ecosystems certainly allows us to go out of our normal scope of invention, innovation and being creative.

Forget Best Practice, Think Always Of Learning Next Practice

Paul Hobcraft

Often you hear the request made: “Can you give us a best practice snapshot; we would like to get a sense of where we are”. The trouble with best practice is you are looking at someone else’s practices and these are highly individual, made up of different groups of methodologies, processes, rules, theories, values, and concepts. These together have provided that specific company a level of success that others – mostly competitors – begin to notice.

Dynamics within the system are always dominated by the slow components.

Paul Hobcraft

The worrying thing is within any dynamics within the system they are dominated by the slow components, and the rapid components simply have to follow along. Look at how larger organizations operate.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.