Shared innovation language accelerates innovation
Jeffrey Phillips
NOVEMBER 13, 2017
I was leading an innovation workshop recently with a company that invited in some of its customers to talk about the future. We were interested in getting feedback from key B2B customers about the future of the industry, where things were heading and what strategies and programs my customer should begin to put in place. I was hired to lead a trend spotting and scenario planning workshop, but I had successfully convinced my client that we needed to establish a common framework and language about
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