Mon.Sep 11, 2023

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What is Voice of Customer (VoC) Research? Definition, Methodology, Best Practice

IdeaScale

Table of Content What is Voice of Customer (VoC) Research? Voice of Customer (VoC) research is defined as a systematic process of collecting and analyzing customer feedback, opinions, and preferences to gain insights into their needs, expectations, and overall satisfaction with a product, service, or brand. The primary goal of VoC research [.

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This Texas Mom's Pumpkin Porch Displays — Which Can Cost More Than $8,000 — Are Already Sold Out, Thanks to One Very Strategic Move

Entrepreneur - Innovation

Heather Torres's Porch Pumpkins became a smash hit after its launch in 2020. Read more about the founder's journey and how she seized an opportunity no one had.

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What is Customer Engagement? Definition, Importance, Model, Strategies and Examples

IdeaScale

Table of Content What is Customer Engagement? Customer engagement is defined as the ongoing interaction and connection between a business or brand and its customers. It encompasses all the ways in which a company interacts with its customer base to build and maintain relationships, foster loyalty, and enhance the overall customer experience. [.

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The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business

Tullio Siragusa

The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business I n most organizations, Board of Directors (BOD) have a myriad of oversight committees to ensure the company’s ethical, financial, and operational stability. While these committees cover everything from accounting to risk management, one important area is often overlooked — leadership accountability tied to employee satisfaction and engagement.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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What is Employee Engagement? Definition, Importance, Strategies, Improvements and Best Practice

IdeaScale

Table of Content What is Employee Engagement Employee engagement is defined as the emotional and psychological connection that employees have with their work, their colleagues, and their organization. It goes beyond simple job satisfaction and encompasses the level of commitment, enthusiasm, and dedication that employees bring to their jobs. Engaged employees are [.

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What Makes a Great Corporate Purpose Statement

Harvard Business Review

Having a well-crafted purpose statement really matters. Not only does it represent the organization’s aspirations, it also sends signals to employees about what the company stands for. It is the vital first step on the road to actually embedding and activating an authentic purpose. Yet leaders often struggle to articulate an appropriate and inspiring purpose statement due to a lack of guidance concerning the focus, scope, and form of expression they should aim for.

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Don't Be the Next Blockbuster of Your Industry — 2 Ways to Be Innovative, Not Just Creative

Entrepreneur - Innovation

As we speak, the next Netflix is already hard at work — don't be the next Blockbuster in your industry!

Industry 135
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Where Should Your Company Start with GenAI?

Harvard Business Review

Companies are struggling with where to start with generative AI. The authors’ case studies, based on their growing global community of over 3,000 GenAI practitioners, point to a new category of work, more precise and actionable than “knowledge work.” They call it WINS Work — the places where tasks, functions, possibly your entire company or industry — are dependent on the manipulation and interpretation of Words, Images, Numbers, and Sounds (WINS).

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The Malcolm Gladwell Trap

Innovation Excellence

GUEST POST from Greg Satell A few years ago I bought a book that I was really excited about. It’s one of those books that created a lot of buzz and it was highly recommended by someone I respect. The author’s pedigree included Harvard, Stanford, McKinsey and a career as a successful entrepreneur and CEO.

Change 95
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How Tony’s Chocolonely Created a Purpose-Driven (and Profitable) Supply Chain

Harvard Business Review

Supply chains in commodity industries are often characterized by social and environmental abuse. In the cocoa industry, for example, the average farmer cultivates between three and five hectares to earn less than two dollars a day. It is an environment rife with social and environmental abuse. In this article, the authors look at the experience of Tony’s Chocolonely, a Dutch chocolate brand founded in 2005, which set itself a mission to sell 100% slavery-free chocolate.

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Don’t Get Left Behind: Leveraging Modern Product Management Across the Organization

Speaker: Kat Conner

The challenge of delivering the right product at the right time while aligning with strategic objectives is more pressing than ever. Product management is evolving and gaining greater recognition as the means to creating this connection. Join our upcoming webinar and learn how to streamline your product development processes, infuse product thinking across the organization, and bridge the gap between vision and delivery.

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WHY ARE SUCCESSFUL INNOVATORS CURIOUS LIKE CATS?

ImagineNation

In last month’s blog , we shared how consciousness , imagination, and curiosity are the fundamental precursors to creativity, invention, and innovation. Where consciousness encapsulates our states and qualities of mind, our capacity for imagination and curiosity are the necessary states of mind that stimulate creativity , all of which propel successful innovators to bring the new to the world differently.

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Coming Soon: Season 6

Harvard Business Review

The new season of Coaching Real Leaders dives deep into leadership challenges around building relationships, navigating your career, and more.

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Overcoming Challenges in Research Hospital Tech Transfer Offices with TTO Management and Scouting Software

Wellspring

Top 5 Challenges that Tech Transfer Offices (TT0s) inside research hospitals face and how they can use TTO Management and Scouting software to overcome those challenges.

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Why These Companies Are Choosing Collaboration Over Competition, For a Climate Resilient Future - SPONSOR CONTENT FROM GLOBAL SALMON INITIATIVE

Harvard Business Review

Sponsor content from GSI.

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Generative AI Deep Dive: Advancing from Proof of Concept to Production

Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage

Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr

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6 Tips On How To Build The Perfect B2B Sales Funnel

Collectivecamp

The journey of a consumer from signing up to conversion accounts for success for any business.

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How AI Can Help Cut Energy Costs While Meeting Ambitious ESG Goals - SPONSOR CONTENT FROM SCHNEIDER ELECTRIC

Harvard Business Review

Sponsor content from Schneider Electric.

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How Digital Roadmap Tools Can Transform Your Innovation Process

ITONICS

As industries and organizations of all shapes and sizes increasingly embrace the digitalization of value creation, it is clear that waiting for change to happen before considering a response is a losing strategy.

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These 5 Trailblazing Businesses Found Inspiration and You Can Too

Carla Johnson

September 12, 2023 We live in a time where creativity is limited by only…well…our creativity. There’s a whole smorgasbord of inspiration for businesses out there, just waiting to be plucked from the earth and brought to life. And guess what? Coming up with great ideas is a lot easier than you think.

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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time. Join this webinar for an iterative approach to ensuring solution, economic and relationship sustainability.