Forget Your Business Plan. Create a Strategy Map.
FEBRUARY 17, 2020
Strategic plans become outdated the moment they’re created. Instead, create a one-page strategy map. Having run the internal strategy consulting group at HP , and then consulting to both startups and big companies like Disney, Visa, Colgate, Medtronic and others, I’ve created hundreds of strategic plans. Business strategy used to be a clear and methodical process. No more. Today’s discontinuous technologies and disruptive change have reinvented the rules of strategic planning.