Sat.Mar 09, 2024 - Fri.Mar 15, 2024

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10 Game-Changing Strategic Marketing Innovations You Need to Implement Right Now

IdeaScale

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130
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Innovation is Rubbish!

Innovation Excellence

Why waste recycling and reuse may represent a valuable entrepreneurial opportunity… GUEST POST from John Bessant One of our family traditions at this time of year is the big clear-up.

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Putting People First In The Innovation Process

Entrepreneur - Innovation

Placing people at the heart of innovation ensures a more resilient, adaptive organization poised to achieve sustained success in a dynamic marketplace.

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Don’t Underestimate the Power of Small Breaks During a Busy Workday

Harvard Business Review

Many people operate from the belief that there’s too much to do and they can’t afford to pause during their workday. But taking effective breaks is essential to preventing burnout. In this article, the author outlines eight strategies to try to build more breaks into your day.

Strategy 130
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The AI Superhero Approach to Product Management

Speaker: Conrado Morlan

In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation. Attendees will leave with practical tools and actionable insights, motivated to embrace AI and leverage its potential in their work. 🦸 🏢 Key objectives:

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Business Model Innovation: 5 Frameworks for Success

Qmarkets

At its heart, business model innovation is about change. It’s a way for businesses to look at what they do and ask, “Can we do this differently?” This isn’t just about adding a new product or tweaking a service; it’s about shaking up how a business operates from the ground up. Why? Because the world doesn’t stand still.

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Focus on doing fewer things in order to make progress faster

Idea to Value

Often, when trying to make progress towards an innovative challenge there are thousands of things you could be doing. Examined individually, each of these actions look like they could bring you closer to your end goal. Or worse, they may each be different goals which all seem equally appealing and worth putting effort into. However, if they are each taking up your time and effort, the result is often time working ineffectively, working towards targets which are not aligned and where you end the

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If You’re Serious About Change, You Need To Be Explicit And Focus On Shared Values

Digital Tonto

John Lennon wrote that life is what happens when you're planning other things and truer words were never spoken. We live life in the moment and moments are dictated by events. That’s why so many change efforts fail, because they do what feels good, choosing to signal identity rather than leverage shared values. Never underestimate the primordial need to signal identity.

Change 147
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Addictive, exclusive, experience: Critical factors for new products or companies

Jeffrey Phillips

I had quite a day yesterday, meeting with a potential partner at Starbucks, getting my iPhone repaired at the Apple store and a number of other activities. Along the way I encountered a couple of very successful companies: Starbucks, where I met a potential partner, Apple, where I went to get some repairs done on my iPhone and Chik-Fil-A, which was down the hall from the Apple store.

Company 120
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The Benefits of Innovation That Isn’t Disruptive

Harvard Business Review

Disruption is not the only path to innovation and growth. Creation without disruption or nondisruptive creation is about creating a new market outside or beyond existing industry boundaries, and has its own organizational and business advantages. In this article, the authors outline four advantages to opting for this nondisruptive route: 1) It allows you to avoid direct confrontations with established incumbents. 2) It is an effective way to respond to full-on disruption. 3) It makes it easier t

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Use GenAI to Turn Insights into Investable Ideas (Part 2)

IdeaScale

This article builds on our previous write-up (Part 1) where we demonstrated how to transform your initial thinking into a compelling value proposition. We showed how you can increase your chances for approval and funding by using generative AI and CO-STAR to accomplish this critical first step in ideation and complete it almost instantaneously.

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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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Harnessing the Power: Navigating AI-Driven Rapid Change in Business Strategy

Leapfrogging

The Age of AI and Business Strategy Understanding AI-Driven Rapid Change In the current landscape, AI-driven technologies are reshaping industries at an unprecedented pace. As a business leader, grasping the essence of this swift transformation is imperative. Artificial Intelligence is not just a tool but a revolutionary force, catalyzing fundamental changes in how businesses operate, compete, and deliver value.

Strategy 100
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Who is minding the change and culture store?

Jeffrey Phillips

In my last two blogs, I made the argument that given how fast change is happening, your strategy must incorporate and address external change and the ability to change internally. Otherwise, you are creating strategy that ignores exceptionally powerful forces that are creating change and shifting the competitive markets in real time. In the more recent blog, I wrote about what I consider the most difficult thing to change in an organization - its culture.

Culture 157
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How Organizations Can Encourage Productive Allyship

Harvard Business Review

Many leaders want to be allies for underrepresented groups, but fear their attempts will be awkward or offensive. New research suggests these fears are often unfounded, with acts of allyship generally being appreciated more than anticipated. Organizations can help by educating potential allies on how their efforts are received and by creating a culture where open communication and support are encouraged.

Groups 122
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I Moved My 80-Person Company to a 4-Day Workweek Even Though It's Against the Industry Norm. Here's Why We'll Never Go Back.

Entrepreneur - Innovation

Dominic Tremblay and his partner Ludwig Ciupka are co-founders of TUX, a creative agency that introduced a 4-day workweek. Read more about the model's success.

Industry 111
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How to Easily Navigate Crypto Accounting in the Web3 Era

Speaker: Aaron Jacob, VP of Accounting Solutions & Reagan Cook, GTM Lead

Are you struggling to navigate the complexities and challenges that come with crypto accounting? 🤔 This new webinar will cover everything businesses need to know to get started with crypto accounting after incorporating crypto into their business models! Industry experts Aaron Jacob and Reagan Cook of TaxBit will thoroughly explore the prevalent operational hurdles encountered by accounting teams when interacting with crypto on the books, and detail how software solutions can effectively

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Future-Proof Your Business: Building Strategies for a Disruptive World

Leapfrogging

Navigating a Disruptive Business Environment In today’s fast-paced and technology-driven landscape, businesses are frequently faced with disruptions that can significantly impact their operations and long-term viability. To survive and thrive, it’s critical that you recognize the signs of disruption and understand the necessity of adapting to these changes.

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Why Materials Science is the Most Important Technology of This Decade

Innovation Excellence

GUEST POST from Greg Satell Think of just about any major challenge we will face over the next decade and materials are at the center of it. To build a new clean energy future, we need more efficient solar panels, wind turbines and batteries. Manufacturers need new materials to create more advanced products.

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What French Bakeries Get Right About Strategy

Harvard Business Review

One would think that if you run a traditional consumer business that can’t compete on costs with more efficient competitors, you would want to avoid them like the plague. But a study of boulangeries in Lyon, France, found that by locating next to more efficient “modernist” rivals, “traditionalists” were able to better highlight their traditions and value and win.

Strategy 118
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What is a product manager? | Sopheon

Sopheon

The product manager role is evolving at an unprecedented pace. The changes we’ve seen in the role over the last decade are head-spinning. And the answer to the question, “What is a product manager?” will be completely different ten years from now (thanks to AI).

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Unleash Your Teams Strategic Potential: 10 Ways to Craft the Best Business Strategies

Leapfrogging

Introduction to Strategic Thinking in Business The Importance of Strategy in a Disruptive World In today’s business environment, disruption is the new norm. With technology advancing at breakneck speeds and market dynamics shifting unpredictably, it’s crucial for you as a business leader to embrace strategic thinking. A well-crafted strategy can serve as a compass, guiding your organization through the complexities of a disruptive world and towards sustained success.

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10 CX and Customer Service Predictions for 2024 (Part 2)

Innovation Excellence

GUEST POST from Shep Hyken As promised, I’m back with the second part of my top predictions and trends for 2024 in the world of customer service and customer experience (CX). You can read the first five here. So, let’s get started with No. 6. 6.

Trends 104
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It’s Time to Reconceptualize What “Imposter Syndrome” Means for People of Color

Harvard Business Review

The recent pushback against the imposter phenomenon in the media has largely focused on how and why it’s inappropriate for people of color. In this article, the author argues that, while there is merit to these arguments, getting rid of the idea entirely for Black students and workers is a disservice. Instead, he recommends reconceptualizing the term to include new research on how imposterism affects people of color, and urges organizations to better understand how racism, bias, and imposter fee

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Multitasking – NOT the Best Strategy

Focused Momentum

Multitasking is often a skill identified with a highly productive person, yet today our use of technology has pushed multitasking to ridiculous levels. As you know, it has gotten so bad that we’ve had to pass laws to do less of it, and now research indicates that rather than increasing productivity, it could be harming us. As an expert in strategy development for more than 20 years, I have had a front row seat to how this trend has impaired strategic thinking too.

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Don’t Get Left Behind: Leveraging Modern Product Management Across the Organization

Speaker: Kat Conner

The challenge of delivering the right product at the right time while aligning with strategic objectives is more pressing than ever. Product management is evolving and gaining greater recognition as the means to creating this connection. Join our upcoming webinar and learn how to streamline your product development processes, infuse product thinking across the organization, and bridge the gap between vision and delivery.

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Crafting a Future-Proof Organization: The Power of Transformation Over Change

Daniel Burrus

When it comes to the concept of disruptions in this world, we tend to focus on all the new digital tools that are creating ripples in headlines. From generative AI to digital currency, these digital disruptions are definitely leaving their impact. But instead, the focus of today should be on the very concept of disruption itself, not just digital disruption.

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The Remarkable Power of Negative Feedback

Innovation Excellence

GUEST POST from Dennis Stauffer The most effective innovators—entrepreneurs, scientists, new product developers, and advocates of social change—are adept at seeking feedback. But not just any feedback. They look for a particular type of feedback that may surprise you. They actively seek negative feedback, feedback that tells them when they’re wrong.

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A New Way to Compensate Sales Teams

Harvard Business Review

Although the business environment is completely different than it was 20 years ago, the way most companies structure sales quotas and compensation has not evolved to keep up. To effectively compensate your sales team, follow these five steps. First, companies should determine their go-to-market maturity and set goals accordingly. They should then identify what is actually driving growth.

Marketing 113
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The Imperfect Pursuit of Balance

Phil McKinney

At the heart of modern discourse on success lies the elusive concept of balance. From self-help gurus to executive seminars, the call to harmonize work and personal life echoes loud and clear. We are bombarded with advice on how to achieve balance, yet in reality, most of us find ourselves constantly struggling to maintain it. But why is balance so difficult to attain?

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Deliver Mission Critical Insights in Real Time with Data & Analytics

In the fast-moving manufacturing sector, delivering mission-critical data insights to empower your end users or customers can be a challenge. Traditional BI tools can be cumbersome and difficult to integrate - but it doesn't have to be this way. Logi Symphony offers a powerful and user-friendly solution, allowing you to seamlessly embed self-service analytics, generative AI, data visualization, and pixel-perfect reporting directly into your applications.

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Product Showcase Webinar – Continuous Improvement Software

Qmarkets

Join us as we showcase our dedicated continuous improvement software Q-optimize. Our product specialist Joel Ben Nesher will walk you the tool and how you can leverage its cutting edge features and functionality to develop a continuous improvement process that delivers ongoing ROI for your organization.

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5 Innovation Leadership Lessons That Go Beyond “Yes, And”

Innovation Excellence

GUEST POST from Robyn Bolton “Yes, and….” You know it. You love it. You may even use it. The phrase is a core principle of improv that has become the “magic” brainstorming phrase.

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Research Roundup: How the Pandemic Changed Management

Harvard Business Review

Researchers recently reviewed 69 articles focused on the management implications of the Covid-19 pandemic that were published between March 2020 and July 2023 in top journals in management and applied psychology. The review highlights the numerous ways in which employees, teams, leaders, organizations, and societies were impacted and offers lessons for managing through future pandemics or other events of mass disruption.

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The Intersection of Ethical Leadership and Technology: Navigating the Digital Age with Integrity

Tullio Siragusa

The Intersection of Ethical Leadership and Technology: Navigating the Digital Age with Integrity In an era where technological advancements are transforming every aspect of our lives, the role of ethical leadership has never been more critical. As we navigate through this digital age, leaders are faced with the challenge of making decisions that not only drive innovation but also uphold the highest standards of integrity and ethical responsibility.

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Generative AI Deep Dive: Advancing from Proof of Concept to Production

Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage

Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr