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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

The Attention Economy: A New Paradigm In this era of digital saturation, the concept of the attention economy has emerged as a new paradigm, fundamentally changing how businesses approach marketing and engagement. It’s not simply about who shouts the loudest; it’s about who can engage consumers in the most meaningful and memorable way.

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Innovative Leadership in Circular Economy Initiatives: Paving the Way for Sustainability

Tullio Siragusa

Innovative Leadership in Circular Economy Initiatives: Paving the Way for Sustainability In an era where sustainability is not just a goal but a necessity, the concept of a circular economy has emerged as a beacon of hope. The circular economy offers a sustainable alternative, aiming to close the loop on resource use and minimize waste.

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11 female innovation leaders share their definition of innovation

Idea to Value

I spoke to 11 of the world’s leading female innovation experts to get their definition of “innovation” The variety in their responses may surprise you. In 2016, I wrote the article What is innovation? 15 experts share their innovation definition in order to answer the question of “What is innovation?”

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5 Things You Need to Know About Collaborative Innovation Software

PlanBox Innovation

Collaborative innovation software brings purpose, focus, and structure to collaboration to help you turn ideas into commercial value. According to one Forrester analyst, innovation is a matter of survival for many of their clients, so let’s dive into what collaborative innovation software is and the 5 things you need to know about it.

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Transforming Your Business with Bottom-Up Management: The Design Thinking Way

Tullio Siragusa

Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management. Benefits This approach leads to increased engagement and motivation.

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Blueprint for Bouncing Back: A Design Thinking Guide to Unemployment

Tullio Siragusa

Sharing and engaging with loved ones or limiting exposure to distressing news can help maintain emotional equilibrium. Engaging with peers or mentors for feedback can offer fresh perspectives. Based on the feedback during the “Test” phase, you might circle back to “Ideate” or “Prototype” to refine your approach.

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Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs

Tullio Siragusa

Implementing Design Thinking Implementing Design Thinking into the IT alignment process consists of five key stages: Empathize, Define, Ideate, Prototype, and Test. Ideate Next, the ‘ideate’ stage calls for brainstorming sessions to generate innovative solutions.